Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media, and is judged by The Association of Marketing and Communication Professionals. Other top winners include Aflac, IBM, Wells Fargo, Saatchi & Saatchi NY and the Washington Post.
"We're thrilled to be recognized for our fundraising work," says Karan Cushman, CEO, Cushman Creative. "It can be challenging to reinvent an Annual Report year after year, but we always strive to outdo ourselves. We're also very proud of creating a Case Statement worthy of the high-dollar donor ask it represents. The MDI Biological Laboratory is doing critical research on the chronic diseases of aging: If this award raises the visibility of that research, everyone wins."
"We are so fortunate to work with Karan and her talented design team at Cushman Creative," said Jerilyn Bowers, Director of Development at Public Affairs at the MDI Biological Laboratory. "They are seamlessly integrated into our marketing and branding process and continually go above and beyond to meet our design needs."
Breaking Through is an Annual report that celebrates the champions that make medical breakthroughs possible. It highlights the contribution of patients like Michael Westphal who are determined to raise awareness; scientists who push research farther each day; 'super' models like c. elegans; and the donors who enable research to continue. Breaking Through includes two patient stories paired with the insight of a scientist at the lab. The goal was to give readers a glimpse into the lives of those who are driven by the possibility of the next medical advance.
Catalyst for Cures is a Case Statement designed for MDI Biological Laboratory to support a $15 million campaign to expand infrastructure and secure talent for its growing regenerative medicine focus. Because it was a Leave Behind, it had to capture the imagination of its audience before they even opened the cover. From the very first word to the last, every element of the design and message is deliberately chosen to keep readers turning the page.
You can find more information about the MDI Biological Laboratory and its research in aging diseases at mdibl.org.
Special thanks to photographer Rogier Van Bakel, copywriter Maggie Cohn and Penmor Lithographers for their teamwork.
Last month, Cushman Creative also took a Gold Hermes award for its show-stopping corporate event for Delta Airlines' HR team titled Rockin' for the Cure.
Founded in 2007, Cushman Creative is a branding and marketing communications firm that works exclusively with biomedical, life science and pharma brands that can improve quality of life. To see more work and learn about the firm and its services visit cushmancreative.com.
Karan Cushman, CEO, Cushman Creative, 207.372.8110 email@example.com
Jeri Bowers, Direct of Public Affairs, MDI Biological Laboratory, 207.288.9880 x 105 firstname.lastname@example.org
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