Customer Data in the Spotlight at Incite Text Analytics conference

Aug 11, 2015, 14:00 ET from The Incite Group

NEW YORK, Aug. 11, 2015 /PRNewswire/ -- As the quantity of user-generated customer data increases exponentially year on year, the need to analyze that data and transform it into insight has never been greater.  The 15th Incite Text Analytics Summit: West is the premier conference for learning to turn customer data into action. With a focus on tried-and-tested techniques and real-world experience, the conference will cover all facets of NLP, Voice-to-Text, the importance of sentiment analysis, how to analyze social media data, and the customer journey.

The two-day conference brings together the data scientists who mine text and analyze customer data with the data-focused marketers and brand managers.  By having both groups attend, the conference audience will see how a text analytics strategy can improve customer engagement, influence marketing, and grow brand market share.

Each speaker at the conference comes from a major brand who is an 'end user' of text analytics. 

Speakers include senior executives from Twitter, GE, About.com, HP, AARP, BlackRock, Visa, Genentech, Dell, BCBS, American Airlines, Merck and many more.

Over the course of the two-day conference, speakers will present case studies and best practices on the most prevalent issues in text analytics: NLP, sentiment analysis, real-time monitoring, multi-lingual analytics, social media, predictive modeling, voice of customer, and data-driven marketing.

In the past 15 years the Incite Text Analytics conference has been perfected to reflect the changing needs of customer-facing brands.  In that time attendees have included Allstate, American Express, Apple, Clorox, Ford Motor Company, L.L. Bean, LinkedIn, Microsoft, Nordstrom, Orbitz, Pfizer, Statefarm, Taco Bell, Walt Disney, Wells Fargo, and many more.

For more information on the premier text analytics conference in America, visit: http://www.incite-group.com/events/textwest/?utm_source=PR%20Newswire&utm_medium=Press%20Release&utm_campaign=product%20site

Contact:
Brynn Smith-Raska
201.204.1683
brynn@incite-group.com

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SOURCE The Incite Group



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