Customer Experience Management Software Provider Empathica Secures US$7 Million Financing from JMI Equity

JMI to Help Drive Continued Strong Growth of Empathica's Industry-Leading

Customer Experience Management Platform

Apr 25, 2006, 01:00 ET from Empathica Inc. from ,JMI Equity

    TORONTO, April 25 /PRNewswire/ -- Empathica Inc., the leading provider
 of customer experience management software, today announced that it has
 secured US$7 million in Series A equity financing from JMI Equity, a
 private equity firm exclusively focused on investments in the software and
 business services industries. Empathica will use the proceeds from the JMI
 investment to accelerate the development of its software applications and
 to enhance its international sales capabilities.
     Brad Woloson, a General Partner at JMI, will join Empathica's Board of
 Directors, led by President and Chief Executive Officer Mike Amos.
     Empathica, through its leading customer experience management platform,
 helps retailers improve profitability by enabling them to measure, manage
 and enhance the quality of their customers' experiences. Founded in 2001,
 Empathica has an established track record of helping its clients improve
 customer service and loyalty -- and thereby deepen their customer
 relationships -- across multiple locations. Empathica's clients include
 North American and European retailers in the quick-service/fast-food
 restaurant, gasoline-convenience, grocery, pharmacy and financial services
     "Mike and his team have done a great job of establishing Empathica as
 the provider of choice for retailers looking to enhance their customer
 relationships and profitability in today's increasingly competitive retail
 environment," said Mr. Woloson. "Investing in Empathica presents JMI with
 the opportunity to work with an innovative software and business services
 company that is well positioned to build on its success to date and
 capitalize on the promising opportunities it has for additional growth in
 the future."
     "It is our vision at Empathica to become the world's leading retail
 customer experience management company, and partnering with JMI will help
 us achieve this objective," said Mr. Amos. "All of us are extremely pleased
 to have Brad and his team at JMI working with us, as they will provide us
 with the expertise and capital we need to make our vision a reality."
     About Empathica
     Empathica is a customer experience measurement company with a direct
 focus on servicing the needs of retail industry leaders in North America
 and Europe.
     By using its proprietary algorithms and on-demand software platform,
 Empathica helps over 60 companies maintain high standards of service
 excellence and generate incremental sales by encouraging greater shopping
 frequency and delivering retail offers targeted at specific customer
 segments. Using the latest technologies and advanced analytical science,
 Empathica has developed a robust measurement system that continuously
 "listens" to the voice of customers. More information about Empathica and
 its services can be found at
     About JMI Equity
     JMI Equity, based in Baltimore and San Diego, is a private equity firm
 exclusively focused on investments in the software and business services
 industries. Founded in 1992, JMI has invested in over 70 companies
 throughout North America and has approximately $700 million of capital
 under management. JMI invests in growing businesses. The firm's focus is on
 providing the first institutional capital to self-funded companies. JMI
 also invests in select recapitalization and management buyout financings.
 Representative investments include Blackbaud, Inc., DoubleClick, Inc.,
 Jackson Hewitt, Inc., Mission Critical Software, Inc. (acquired by NetIQ,
 Inc.), NEON Systems, Inc. (acquired by Progress Software Corporation),
 Transaction Systems Architects, Inc. and Unica Corporation. For more
 information on JMI Equity, visit

SOURCE Empathica Inc.; JMI Equity