CVSL Launches State Of The Art Technology Platform LONGABERGER IS FIRST COMPANY TO USE NEW RESOURCE

DALLAS and NEWARK, Ohio, April 4, 2014 /PRNewswire/ -- CVSL Inc. (OTC QX: CVSL) has launched a state of the art technology system that will allow the members of independent sales forces of its companies to better serve their customers, beginning this week with The Longaberger Company. 

"Every customer should give Longaberger's new online shopping experience a try," said John Rochon, chairman of CVSL.  "It's simple, easy to use, and it makes shopping for great Longaberger baskets and other products incredibly convenient.  Customers will see a big difference."

Simultaneously, CVSL has launched a new internal enterprise research planning (ERP) software system to help manage business functions—such as inventory, shipping and financial reporting—within its companies.  Data is compiled in real time.  Custom-designed dashboards, business analysis tools and reports, and automated work flow and alerts allow for faster decision making.   Sage, one of the nation's largest business software providers, developed the new ERP platform. 

Over time, the new systems are expected to be available for use by all CVSL companies.  

Mr. Rochon said the new systems represent a major step for CVSL, for Longaberger and for everyone who sells or buys products or services at a CVSL company.

"These new technology platforms are a great leap forward," said Mr. Rochon.  "They will make it easier and more convenient for micro-entrepreneurs to operate their businesses at Longaberger, and soon we plan to offer it to other CVSL companies.  Our sales forces can now enjoy new and better tools.   Their customers can enjoy greater convenience.  This major investment we have made puts us on the cutting edge of technology in support of our companies, their sales forces and their customers."

"Our technology team has been working on preparing these systems for many months.  Thanks to their long hours of dedicated work, now we can offer what we believe is the finest technology platform anywhere in the world of micro-enterprise," he said. 

The sales force support system, called inPowerSuite, was developed by Niche Applications.    It allows independent sales Consultants to more conveniently sell to their customers online and to manage every aspect of their businesses.  The system is usable from their computers as well as from mobile apps. 

The versatility of Niche's system allowed Longaberger to build a platform specifically designed for micro-enterprise and tailored to its own characteristics.  The new platform meets the unique needs of its business and its sales force, including allowing each independent sales Consultant to customize his or her own personal web site. 

inPowerSuite is a fully-integrated, Oracle-based system with unlimited scalability and its own cloud infrastructure.  As CVSL continues building its "consumer cloud," the system will support its IT needs, such as awards points earned from the CVSL Connections program. 

"Niche has created for us a powerful, efficient, user-friendly experience," said Lisa Hittle, Chief Information Officer of CVSL.  "We believe it's the best in the industry and it will support CVSL's growth well into the future."

About CVSL

CVSL is a growing group of micro-enterprise companies that connect social media networks into an ever-expanding virtual "community" of social commerce. CVSL companies currently include The Longaberger Company, a 40-year old maker of hand-crafted baskets and other home decor items; Your Inspiration At Home, an award-winning maker of hand-crafted spices and other gourmet food items from around the world; Tomboy Tools, a direct seller of tools designed for women as well as home security systems; Agel Enterprises, a global seller of nutritional products in gel form as well as a skin care line sold under the Ageless brand, operating in 40 countries; Paperly, which offers a line of custom stationery and other personalized products; My Secret Kitchen, a U.K.-based seller of gourmet food products; and Uppercase Living, which offers an extensive line of customizable vinyl expressions for display on walls in the home.  In addition, CVSL and Golden Girls, a purchaser of gold and tradable jewelry, have signed a definitive purchase agreement, which is subject to customary closing conditions.

Cautionary Note Regarding Forward-Looking Statements:

This press release contains forward-looking statements that involve risks and uncertainties. All statements other than statements of historical fact contained in this press release are forward-looking statements. We have attempted to identify forward-looking statements by terminology including "anticipate," "believe," "can," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," or "will" or the negative of these terms or other comparable terminology. Such statements include statements regarding our growth and the expansion of the implementation of the new technology platform.  Although we do not make forward-looking statements unless we believe we have a reasonable basis for doing so, we cannot guarantee their accuracy. These statements are only expectations and involve known and unknown risks, uncertainties, and other factors; such as, our ability to continue our growth, the benefits of the new technology platform and  the risks outlined under "Risk Factors" in our Annual Report on Form 10-K for our fiscal year ended December 31, 2012, our Quarterly Reports on Form 10-Q, including the Quarterly Report filed with the Securities and Exchange Commission  for the quarter ended September 30, 2013,  and those risks discussed in other documents we file with the Securities and Exchange Commission, which may cause our actual results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements to differ materially from expectations.  Except as required by law, we undertake no obligation to update or revise publicly any of the forward-looking statements after the date of this press release to conform our statements to actual results or changed expectations.

CVSL Media ContactRussell Mack (rmack@cvsl.us.com
CVSL Investor Relations ContactScott Pumper (scottp@cvsl.us.com)

SOURCE CVSL Inc.



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