'Cyber Monday' Quickly Becoming One of the Biggest Online Shopping Days of the Year - Online Retailers Also Going All Out for Thanksgiving -

    WASHINGTON, Nov. 21 /PRNewswire/ -- While traditional retailers will be
 monitoring store traffic and sales on Black Friday (the day after
 Thanksgiving), online retailers have set their sights on something different:
 Cyber Monday, the Monday after Thanksgiving, which is quickly becoming one of
 the biggest online shopping days of the year. For the past few years, online
 retailers have found that sales on the Monday after Thanksgiving have been
 creeping higher, giving retailers an additional reason to be jolly during the
 ceremonial kickoff to the holiday season. According to the Shop.org/BizRate
 Research 2005 eHoliday Mood Study, 77 percent of online retailers said that
 their sales increased substantially last year on the Monday after
 Thanksgiving, a trend that is driving serious online discounts and promotions
 on Cyber Monday this year.
     "On Cyber Monday, consumers set their sights on surfing for holiday gifts
 and shopping online," said Scott Silverman, Executive Director of Shop.org.
 "This year, online retailers will be capitalizing on the increased traffic by
 offering special promotions and discounts."
     Experts believe that an increase in web traffic could stem from the fact
 that consumers may have faster or more secure Internet connections at work and
 choose to shop there, or that they were unable to finish all of their shopping
 over the Thanksgiving weekend. Analysts also expect many consumers to shop on
 Cyber Monday from home after work or when their children are sleeping.
 Regardless of the reason or the time of day, consumers are expected to head
 online in droves on Cyber Monday, many during work hours.
     According to a recent Shop.org survey, conducted by BIGresearch, more than
 one third of consumers (37%), or 51.7 million people, said they will use
 Internet access at work to browse or buy gifts online this holiday season. The
 survey found that more than half of young adults 18-24 (51%) and nearly half
 of those 25-34 (49%) will be shopping online during work hours. The survey
 also found that men (42%) are more likely than women (32%) to shop at the
     Online retailers will be ready for the surge in sales, and many are
 offering extra incentives to encourage people to shop online. According to the
 eHoliday Mood Study, 43 percent of online retailers plan to offer special
 promotions and discounts on Cyber Monday. Deals will range from free shipping
 to gifts with purchase to percentages off.
     According to the survey, the biggest Cyber Monday winners last year were
 jewelry/luxury retailers, with 89 percent of websites seeing substantial
 increases in sales, and consumer electronics retailers at 86 percent.
 Retailers who offer food, beverages, or other gourmet items (83%) and
 furniture and home decor (80%) also saw above-average sales surges.
                Online Retailers Going All Out for Thanksgiving
     Online retailers are also planning for large-scale promotions on
 Thanksgiving Day, when most retail stores will be closed. The survey found
 that 36 percent of online retailers will be offering special promotions and
 sales on Thanksgiving Day. Some will even be offering their Black Friday
 discounts one day early on their websites.
     "Once the parades have ended and the leftovers are put away, many
 consumers will find a few precious hours to get a jump-start on the holidays
 by shopping online," said Chuck Davis, Chairman of Shopzilla. "This year,
 retailers will be reminding shoppers that even though their stores may be
 closed, their websites are always open."
     According to results released last month, all of the companies surveyed
 expect to see online sales increases from 2004. Some retailers are expecting
 big gains, with 57 percent of online retailers expecting holiday sales to
 increase by 30% or more compared to last year. One in five online retailers
 are will experience hyper growth with sales of 75% or higher.
     About the Survey
     The Shop.org/BizRate Research 2005 eHoliday Mood Study is the only holiday
 measurement tool that is based on data provided directly from online retailers
 in addition to consumer data. The Shop.org/BizRate Research eHoliday Mood
 Study, conducted by BizRate Research, a division of Shopzilla was designed to
 gauge consumer behavior and online retailers' success during the winter
 holiday season. The poll of 1,891 online buyers (defined as anyone who has
 made an online purchase in the last twelve months) and 119 online retailers,
 all members of Shop.org, was conducted September 23-26, 2005. The survey on
 consumers shopping at work was conducted for Shop.org by BIGresearch from
 November 2-9, 2005. The consumer poll has a margin of error of plus or minus
 1.0 percent.
     BIGresearch is a consumer market intelligence firm that provides unique
 consumer insights that are gathered online utilizing very large sample sizes.
 BIGresearch's syndicated Consumer Intentions and Actions survey monitors the
 pulse of more than 7,000 consumers each month to empower its clients with
 unique insights for identifying opportunities in a fragmented and changing
     Shopzilla, formerly BizRate.com, is the most powerful and easiest-to-use
 shopping search site on the Web. With an index of more than 30 million
 products from more than 55,000 stores, Shopzilla uses ShopRank, a proprietary
 patent-pending algorithm, to help shoppers instantly find virtually anything
 on sale from anyone, anywhere on the Web at the best price. Shopzilla also
 features powerful comparison tools and BizRate consumer reviews of stores and
 products, the Web's largest and most trusted consumer feedback network. Every
 week Shopzilla prepares millions of shoppers to make smarter, more confident
 purchases and sends them directly to the checkout page of thousands of online
 merchants. Shopzilla also operates the BizRate consumer feedback network with
 more than 2.5 million members and about 1 million fresh reviews per month.
 Shopzilla powers shopping search for many of the Web's largest consumer sites
 including AOL, Lycos, Time Warner's RoadRunner, and many others. Founded in
 1996, the Los Angeles-based company also operates sites in the United Kingdom,
 France, and Germany. Shopzilla is owned by The E.W. Scripps Company
 (NYSE:   SSP), a diverse media concern with interests in national television
 networks, newspaper publishing, broadcast television stations, TV retailing
 and licensing and syndication. For more information, visit
 http://www.shopzilla.com, the smarter way to shop.
     Shop.org, the association for retailers online, is where the best retail
 minds come together to gain the insight, knowledge and intelligence to make
 smarter, more informed decisions in the evolving world of the Internet and
 Multi-Channel retailing. Founded in 1996, Shop.org became a division of the
 National Retail Federation in January 2001. The association's membership
 includes interactive executives from store-based retailers, catalog-based
 retailers, Web-based retailers, and retail solution providers.

SOURCE Shop.org

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