DFW AIRPORT, Texas, Dec. 8, 2016 /PRNewswire-USNewswire/ -- Dallas Fort Worth International (DFW) Airport and Coca-Cola are partnering to bring holiday cheer to seasonal travelers. On specific dates this month, the Coca-Cola Polar Bear – hidden in giant gift boxes – will be surprising passengers in Terminals A and D with free Coca-Cola products, plush Coca-Cola Bears and other gifts.
"We are expecting more than three million customers during this holiday season," said Ken Buchanan, DFW Airport's executive vice president of Revenue Management. "Thanks to Coca-Cola and all of our partners our customers of all ages can participate in some holiday festivities before heading on to their holiday destinations."
Moments with the Coca-Cola Polar Bear will be sharable through social media. Airport customers are encouraged to take a photo with the Bears and tag them with #DFWHoliday and @dfwairport.
In addition to the customer surprise-and-delights, DFW and Coca-Cola will be showing support of military members by providing free Coca-Cola products to military service men and women departing between December 18 to December 20.
"The holiday season is near and dear to all of us at Coca-Cola, and we're thrilled to be spreading some cheer to the millions of passengers traveling through DFW Airport during the month of December," said Robert Sweeney, vice president and general manager, Dallas Market Unit, Coca-Cola.
This is not the first time DFW Airport has teamed up with Coca-Cola for a customer engagement campaign. In July, Coca-Cola brought its Share a Coke and a Song Zone to the Airport as part of the company's "Share a Coke" summer campaign.
"Holiday memories can be made anywhere, even in an airport terminal," Sweeney said. "This season, we hope to be a part of some of the memories created at DFW Airport."
Also in time for the holidays DFW Airport is launching its "Wish List" campaign to remind customers that that DFW provides a world-class shopping environment for busy travelers on the go. Retail outlets at DFW offer a wide range of items including accessories, purses and leather goods from the likes of Coach, Hugo Boss, Longchamp, Marshall-Rousso, Swarovski and Talie. Apparel is also available from brands such as Artizan, Brooks Brothers, Ertekin, Johnston & Murphy, and the Dallas Cowboys Pro Shop.
DFW retailers also offer cosmetics and fragrances, electronics, books, toys and Texas-themed gifts across all five terminals. Additionally, several of the new Duty Free locations in Terminal D are already open, in advance of the highly anticipated new two-level DFW Duty Free complex which will open in the center of Terminal D in 2017.
About Dallas Fort Worth International Airport:
Dallas Fort Worth International (DFW) Airport warmly welcomes more than 65 million customers along their journey every year, elevating DFW to a status as one of the most frequently visited superhub airports in the world. DFW Airport customers can choose among 157 domestic and 56 international nonstop destinations worldwide. DFW is elevating the customer experience with modernized facilities and updated amenities, as well as through a $2.7 billion Terminal Renewal and Improvement Program to renovate its four original terminal buildings. Centered between its owner cities of Dallas and Fort Worth, Texas, DFW Airport also serves as a major economic generator for the North Texas region, producing over $37 billion in economic impact each year by connecting people through business and leisure travel. For more information, visit the DFW website, download the new DFW App for iOS and Android devices, or follow DFW on social media.
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SOURCE DFW International Airport