Nation's Top Crisis Communications Firm Expands Industry-Leading Internet Practice

WASHINGTON, July 30 /PRNewswire/ -- Levick Strategic Communications, the nation's top-ranked crisis and litigation communications firm, today announced the appointment of Dallas Lawrence as Chair of the firm's Digital and Social Media practice group.

Lawrence, who currently serves as Vice President for Digital Media, is expanding Levick's digital media capabilities to fully support the firm's crisis, litigation, and public affairs practices. His team provides clients with Internet strategies that advance issue advocacy campaigns; minimize brand and reputational attacks; and maximize proactive outreach during bet-the-company events.

"Despite the diversity of communications challenges facing countries, companies, and brands today, one constant remains: every crisis, every litigation battle, and every public affairs campaign is being won or lost at the crossroads of the digital space," said Richard Levick, Esq., President and CEO of Levick Strategic Communications.

"The transformation to digital media is behind us, not in front of us. There are few if any communications professionals who understand the implications of this sea change better than Dallas and the team we've assembled. His exceptional background and results-driven performance will be invaluable as we continue to expand our social and digital media capabilities in the months and years ahead," added Mr. Levick.

Prior to joining the firm, Lawrence served as Vice President for New Media for the National Association of Manufacturers in Washington. He previously served for more than five years as a trusted member of President George W. Bush's communications team, representing the Administration in more than a dozen countries as a spokesperson and director of regional media outreach for the Coalition Provisional Authority in Iraq, and later serving Secretaries Rumsfeld and Gates as the Director of Public Liaison at the Pentagon.

"Given the power that online communities such as Facebook, Twitter, YouTube, and the blogosphere now wield in driving public perceptions during crises, every company, organization, and issue advocate must be prepared to vigilantly protect their online reputations," said Dallas Lawrence. "Any strategy exclusively reliant on traditional media to advance proactive messaging, protect reputations, and change public perceptions simply will not work.

"Our firm understands how online interactions compel offline actions - and we have integrated our work to achieve optimal results for our clients on both fronts," added Lawrence. "I am thrilled by the opportunity to expand this critical work in my new role, and to be leading such a successful and innovative team of digital media professionals."

More information about Levick's Digital and Social Media practice group is available online at http://www.levick.com/resources/digital.

About Levick Strategic Communications

Levick Strategic Communications safeguards brands and reputations worldwide. The firm has been honored with multiple awards for its work ensuring public trust when it matters most, including Crisis Agency of the Year, Leadership in Public Affairs, Litigation Communications Firm of the Year, and top ratings in Food Crisis and Investor Relations. Levick's blog, www.bulletproofblog.com, provides daily updates on the breaking events affecting companies, countries, and brands worldwide. Find a complete arsenal of communications tools on the firm's website, www.levick.com.

SOURCE Levick Strategic Communications

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