ORLANDO, Fla. and FREEPORT, N.Y., April 30 /PRNewswire/ -- Danny DeVito
-- actor, producer, director and proud Italian American -- has reached back
to his roots to bring Americans a taste of Sorrento in Danny DeVito's
Premium Limoncello. This estate crafted, lemon-flavored liqueur was
unveiled today at the Wine and Spirits Wholesalers of America Annual
Convention in Orlando, FL. Harbrew Imports, Inc. of Freeport, New York, is
launching Danny DeVito's Premium Limoncello in the U.S.
"We're thrilled to partner with Danny to develop an exquisite
Limoncello that's truly worthy of bearing his name," said Richard DeCicco,
CEO of Harbrew Imports. "He's a beloved entertainer with a refined palate
and a taste for the good life, and this spirit suits his spirit perfectly.
We worked closely with Danny to create a unique Limoncello made from the
finest Sorrento Lemons. The flavor is a perfect balance of tart and sweet.
It's a crisp, refreshing liqueur."
Danny DeVito's Premium Limoncello is a long way from his childhood
lemonade stand in New Jersey where he and his friends "sold the best
lemonade you ever tasted" for a nickel a glass. But his new branded liqueur
is the "best Limoncello you ever tasted." His Limoncello emerged from his
Italian-American heritage and fond memories of visiting Italy's Amalfi
Coast with his children years ago.
Estate Crafted and Bottled in Italy
Danny DeVito's Premium Limoncello Liqueur is produced and bottled on an
estate nestled amid thousands of lemon trees on Italy's breathtaking
Sorrento Peninsula on the Amalfi Coast. His Limoncello is made from the
zest -- or the outer, yellow skin -- of flavorful Sorrento Lemons, which
are revered worldwide for their remarkable aroma, rich essential oils,
exceptional juice and acid content. Sorrento Lemons are cultivated with
meticulous care and each tree is protected from the threat of harsh weather
by a mesh covering suspended from tall wooden frames.
The lemon zest is mixed with sugar, water and alcohol to create the
finished product -- a luscious, lemony, 60-proof liqueur best served very
cold or over ice. The Limoncello is bottled at the estate in a tall,
curvaceous black bottle with a transparent lemon on the front. The label
and decorative lemon are serigraphed onto the bottle and then fired.
Italian designer Lorenzo Damiano created the bottle and labels.
Danny DeVito's Premium Limoncello will be available in retail third
quarter of this year. The product will be available initially in 750ml and
50ml "mini" sizes. Harbrew Imports plans to add a 375ml bottle later. The
suggested retail price for the 750ml bottle will be $23.99.
About Danny DeVito
Danny DeVito is an actor, producer and director who has been called one
of the entertainment industry's most versatile players. He has directed
several feature length films including "The War of the Roses," "Hoffa," and
"Throw Momma from the Train." The New Jersey native is a principal in
Jersey Films and Television, which has produced more than 20 motion
pictures including "Garden State," "Erin Brokovich" and "Pulp Fiction."
Though two films co-starring Mr. DeVito won the Academy Award for best
picture ("One Flew over the Cuckoo's Nest" and "Terms of Endearment"), it
was the part of Louie De Palma that propelled him into national prominence
as star of the hit television show "Taxi." In a 1999 readers' poll
conducted by TV Guide, DeVito's Louie De Palma was voted number one in
"TV's Fifty Greatest Characters Ever."
Current projects for Mr. DeVito in addition to his Limoncello are
"Nobel Son" and "Even Money," also starring Forest Whitaker and Kelsey
Grammer. He recently starred in "The Good Night," "Deck The Halls,"
"Relative Strangers," "The OH in Ohio," "Be Cool" and joined the cast of
FX's critically acclaimed comedy "It's Always Sunny in Philadelphia" for
its second and third seasons.
About Harbrew Imports, Ltd.
Harbrew Imports, Ltd. is a federally licensed importer and distributor
of beverage alcohol products in the U.S. The company was founded in 1999 by
Richard DeCicco, a 30-year veteran of the beverage business. The company's
brand portfolio includes dozens of wines, spirits and beers, including
Danny DeVito's Premium Limoncello, Johnny Bench's Bench 5 Scotch Whisky,
highly acclaimed Georges Vesselle Champagne in partnership with radio
personality Wendy Williams, Gravity Blue - The Blue Elixir with Magic Juan,
Chulo and Chula Tequilas with Cruz Martinez and Alicia Villareal, Molly's
Irish Cream Liqueur, The Hot Irishman, The Irishman Whiskey, Cuba Caramel,
El Amo Tequila, Cuestion Tequila, Try My Lime Caipirinha, and Yanjing - the
official state beer of China. Harbrew Imports is based in Freeport, Long
Island, New York. Visit online at: www.harbrew.com.
SOURCE Harbrew Imports, Ltd.