Danny DeVito Unveils Personal Label Limoncello Liqueur

Actor, Producer, Director Partners with Harbrew Imports to Create Danny

DeVito's Premium Limoncello Liqueur

Apr 30, 2007, 01:00 ET from Harbrew Imports, Ltd.

    ORLANDO, Fla. and FREEPORT, N.Y., April 30 /PRNewswire/ -- Danny DeVito
 -- actor, producer, director and proud Italian American -- has reached back
 to his roots to bring Americans a taste of Sorrento in Danny DeVito's
 Premium Limoncello. This estate crafted, lemon-flavored liqueur was
 unveiled today at the Wine and Spirits Wholesalers of America Annual
 Convention in Orlando, FL. Harbrew Imports, Inc. of Freeport, New York, is
 launching Danny DeVito's Premium Limoncello in the U.S.
     "We're thrilled to partner with Danny to develop an exquisite
 Limoncello that's truly worthy of bearing his name," said Richard DeCicco,
 CEO of Harbrew Imports. "He's a beloved entertainer with a refined palate
 and a taste for the good life, and this spirit suits his spirit perfectly.
 We worked closely with Danny to create a unique Limoncello made from the
 finest Sorrento Lemons. The flavor is a perfect balance of tart and sweet.
 It's a crisp, refreshing liqueur."
     Danny DeVito's Premium Limoncello is a long way from his childhood
 lemonade stand in New Jersey where he and his friends "sold the best
 lemonade you ever tasted" for a nickel a glass. But his new branded liqueur
 is the "best Limoncello you ever tasted." His Limoncello emerged from his
 Italian-American heritage and fond memories of visiting Italy's Amalfi
 Coast with his children years ago.
     Estate Crafted and Bottled in Italy
     Danny DeVito's Premium Limoncello Liqueur is produced and bottled on an
 estate nestled amid thousands of lemon trees on Italy's breathtaking
 Sorrento Peninsula on the Amalfi Coast. His Limoncello is made from the
 zest -- or the outer, yellow skin -- of flavorful Sorrento Lemons, which
 are revered worldwide for their remarkable aroma, rich essential oils,
 exceptional juice and acid content. Sorrento Lemons are cultivated with
 meticulous care and each tree is protected from the threat of harsh weather
 by a mesh covering suspended from tall wooden frames.
     The lemon zest is mixed with sugar, water and alcohol to create the
 finished product -- a luscious, lemony, 60-proof liqueur best served very
 cold or over ice. The Limoncello is bottled at the estate in a tall,
 curvaceous black bottle with a transparent lemon on the front. The label
 and decorative lemon are serigraphed onto the bottle and then fired.
 Italian designer Lorenzo Damiano created the bottle and labels.
     Available Nationwide
     Danny DeVito's Premium Limoncello will be available in retail third
 quarter of this year. The product will be available initially in 750ml and
 50ml "mini" sizes. Harbrew Imports plans to add a 375ml bottle later. The
 suggested retail price for the 750ml bottle will be $23.99.
     About Danny DeVito
     Danny DeVito is an actor, producer and director who has been called one
 of the entertainment industry's most versatile players. He has directed
 several feature length films including "The War of the Roses," "Hoffa," and
 "Throw Momma from the Train." The New Jersey native is a principal in
 Jersey Films and Television, which has produced more than 20 motion
 pictures including "Garden State," "Erin Brokovich" and "Pulp Fiction."
 Though two films co-starring Mr. DeVito won the Academy Award for best
 picture ("One Flew over the Cuckoo's Nest" and "Terms of Endearment"), it
 was the part of Louie De Palma that propelled him into national prominence
 as star of the hit television show "Taxi." In a 1999 readers' poll
 conducted by TV Guide, DeVito's Louie De Palma was voted number one in
 "TV's Fifty Greatest Characters Ever."
     Current projects for Mr. DeVito in addition to his Limoncello are
 "Nobel Son" and "Even Money," also starring Forest Whitaker and Kelsey
 Grammer. He recently starred in "The Good Night," "Deck The Halls,"
 "Relative Strangers," "The OH in Ohio," "Be Cool" and joined the cast of
 FX's critically acclaimed comedy "It's Always Sunny in Philadelphia" for
 its second and third seasons.
     About Harbrew Imports, Ltd.
     Harbrew Imports, Ltd. is a federally licensed importer and distributor
 of beverage alcohol products in the U.S. The company was founded in 1999 by
 Richard DeCicco, a 30-year veteran of the beverage business. The company's
 brand portfolio includes dozens of wines, spirits and beers, including
 Danny DeVito's Premium Limoncello, Johnny Bench's Bench 5 Scotch Whisky,
 highly acclaimed Georges Vesselle Champagne in partnership with radio
 personality Wendy Williams, Gravity Blue - The Blue Elixir with Magic Juan,
 Chulo and Chula Tequilas with Cruz Martinez and Alicia Villareal, Molly's
 Irish Cream Liqueur, The Hot Irishman, The Irishman Whiskey, Cuba Caramel,
 El Amo Tequila, Cuestion Tequila, Try My Lime Caipirinha, and Yanjing - the
 official state beer of China. Harbrew Imports is based in Freeport, Long
 Island, New York. Visit online at: www.harbrew.com.

SOURCE Harbrew Imports, Ltd.