Darren Sproles Joins Power Balance™ Team
After a Record-Breaking Season Battle-Testing POWERUP™, NFL Star Joins PB Athlete Team in Support of Dynamic and Unique Sports Technology
LAKE FOREST, Calif., Aug. 30, 2012 /PRNewswire-iReach/ -- Power Balance Technologies Inc., makers of the original Power Balance™ silicone wristband worn by hundreds of professional athletes and millions of people around the globe, today announced all-purpose NFL star Darren Sproles has joined its team of athletes and is a supporter of its new ground-breaking POWERUP™ Dynamic Performance Technology Mouth Gear.
The relationship began at the start of the 2011 season when Sproles was approached by Power Balance™ with an opportunity for Darren and a few of his teammates to try out its newest performance technology product and provide feedback before the company brought its POWERUP™ Mouth Gear to market. "After the first practice with POWERUP™, I knew this was a piece of equipment that would help my game," said Sproles, who finished the 2011 season with 2,696 all-purpose yards, breaking the NFL single-season record. "I'm proud to support this because it is something I use and believe in. It is by far the best mouth guard I have ever worn—it's easy to breathe with it in and extremely comfortable, which is really important for my game."
(Player profile available at http://www.powerbalance.com/athlete-darren-sproles)
POWERUP™ was designed in partnership with neuromuscular dentists who had previously developed high-priced mouth guards exclusively for professional athletes. The POWERUP™ Mouth Gear was recently subject to a double-blind study performed by The Human Performance Lab at the University of Connecticut's Department of Kinesiology. The study demonstrated physical performance benefits from the use of the POWERUP™ mouth guard: an increase in explosiveness, an increase in upper & lower body power output, and an increase in power endurance. In addition to these performance benefits, the patent-pending product is designed for improved comfort and top of the line protection for professional and non-professional athletes at an affordable price--read more on how it works.
"Darren is a big believer in POWERUP™ because it helps him stay on the field which is where he does his magic week in and week out," said Fadde Mikhail, President of Creative Sports International who is Sproles' marketing agent.
"We have watched with excitement as Darren raised the bar on what one person can accomplish on the football field last season, and we are thrilled to have him on our team as an ambassador," said Power Balance Technologies CEO, Denny Barge. Sproles, who also sports Power Balance's signature wristbands, joins Green Bay Linebacker Clay Matthews as the spokesperson for Power Balance's sophomore product.
More on POWERUP™
Inspired by scientific studies showing that improper jaw positioning can actually hinder athletic performance, the POWERUP™ Mouth Gear incorporates a proprietary silicone POWER-PAD™ System. The design is scientifically calculated to create spacing and resilience in the mouth, allowing the bite to float into its most natural and comfortable position. To add fit to form, the POWERUP™ Mouth Gear ensures a highly customized fit through the deployment of ethylene vinyl acetate (EVA) V-Form Technology, which molds to each tooth while providing a shape that is designed for optimal breathing.
The advantages of alignment and protection POWERUP™ offers are not limited to athletes of contact sports such as football, hockey, basketball, rugby and lacrosse. POWERUP™ is designed for optimized air intake and eased tension in the jaw and neck, which may help individuals of all activity levels reach their highest physical potential.
Team dentists and trainers have made use of the same neuromuscular and dental research behind mouth guards like POWERUP™ for years, but the benefits of jaw positioning came at a high cost for professional athletes, let alone families of active youngsters and every day competitors. Power Balance™ is pleased to offer its newest performance technology at an affordable price. Power Balance™ recommends customers to purchase and get fitted with POWERUP™ through their authorized dental network.
Results from the Human Performance Lab, University of Connecticut Kinesiology Department
According to the scientific study conducted by a team at the University of Connecticut, which looked at individuals using POWERUP™ Mouth Gear vs. an over the counter boil-and-bite mouth guard vs. no mouth guard at all, athletes using the POWERUP™ Mouth Gear showed "significantly higher" performance when tested for "bench throw power and force." The study also showed male athletes using POWERUP™ Mouth Gear "were better able to maintain significantly higher…power production" compared to male athletes using no mouth guards or regular over-the-counter mouth guards. The University of Connecticut scientists also found the "[r]ate of power development was significantly higher in men for the vertical jump" when using the POWERUP™ Mouth Gear. For both male and female athletes, the study showed use of the POWERUP™ Mouth Gear "improves performance of upper-body loaded power exercises" as well as lower body exercises in male athletes, all "without compromising performance on any other performance parameters." Read more in the April 2012 issue of the Journal of Strength Conditioning Research, a publication associated with the National Strength and Conditioning Association (abstract here).
About Power Balance Technologies, Inc.
Power Balance Technologies Inc. (www.powerbalance.com), the source of the original Power Balance Performance Technology™ silicone wristband, is a leader in the market for Performance Technology sports accessories. The company produces a variety of products worn by millions of consumers and thousands of professional and amateur athletes worldwide. The company is headquartered in Orange County, CA and distributes its products in the US and internationally in more than 40 countries.
Media Contact: Dayle Dempsey Power Balance Technologies, Inc., (949) 272-7300, email@example.com
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SOURCE Power Balance Technologies, Inc.
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