ST. LOUIS, March 18 /PRNewswire/ -- Hanes has enlisted citizen
journalist Dave Picard -- an average guy -- to travel the nation to
interview famous athletes and celebrities about how they stay comfortable.
Dave faces off against these A-listers in offbeat "comfort challenges"
which are available on Dave's website at http://www.davesdetours.com.
The website features his videos, celebrity interviews, a daily blog and
a running scoreboard of his standing versus the celebs. Consumers can chat
with him one-on-one about his adventures, offer suggestions for future
challenges or just talk some good-natured trash. Dave's escapades are
further amplified by video hubs on CraveOnline.Com, ComedyCentral.Com and
Dave's Detours captures rare "real" moments with celebrities as Dave
competes in unique challenges such as arm wrestling, underwear tossing and
thumb wrestling wars. Dave has already garnered an impressive following due
in part to his unique challenges with celebrities such as Nelly, Reggie
Bush, Chuck Liddell, Cuba Gooding Jr. and the Olly Girls.
"Hanes knows guys, and Dave and his detours create a great channel to
exemplify that," said Hilton Graham, Senior Brand Manager. "We believe that
with Dave's sincere and outgoing personality, he can create a genuine
relationship with consumers."
Hanes is a leading brand of intimate apparel, underwear, sleepwear,
socks, shoes and casual apparel. Hanes is a flagship brand of Hanesbrands
Inc. Hanes products can be found at leading retailers nationwide and online
direct to consumers at http://www.hanes.com.
About Hanesbrands Inc.
Hanesbrands Inc. (NYSE: HBI) is a leading marketer of innerwear,
outerwear and hosiery apparel under strong consumer brands, including
Hanes, Champion, Playtex, Bali, Just My Size, Barely There and Wonderbra.
The company designs, manufactures, sources and sells T-shirts, bras,
panties, men's underwear, children's underwear, socks, hosiery, casual wear
and active wear. Hanesbrands has approximately 50,000 employees in 24
countries. More information about Hanesbrands Inc. may be found on the
Internet at http://www.Hanesbrands.com.
NGAGE is a full service brand agency, specializing in emerging media,
viral and word of mouth marketing. For more information regarding NGAGE go
to http://www.ngagenow.com or contact Dan Curran at 1141 South Seventh,
Saint Louis, Missouri 63104, by phone at (314)-450-5771 or by email at