AKRON, Ohio, April 17 /PRNewswire/ -- Knotice Ltd., a provider of
solutions for marketing to today's digital consumers, today announced that
The Davey Tree Expert Company, a green industry leader, has selected
Knotice's Concentri(TM) software platform to provide timely and relevant
communications across email and to the Web.
Davey chose Knotice Concentri because of its simplicity in creating
highly relevant, multi-stage communications for its customers. Relevancy
allows Davey to easily provide various customer types with focused
communications based on regional, seasonal or type of service needs.
"Knotice's Concentri platform enables us to easily provide specific
information about the services we offer our customers," said Sandra Reid,
manager, corporate communications, The Davey Tree Expert Company. "For
example, customers in the Northeast may be concerned with a pest or disease
issue that would not be applicable in other regions. Concentri makes it
easy for us to develop and deliver communications that only target relevant
customer groups, providing a personal touch that is important in our
Eventually, Davey will use features already integrated into the
Concentri platform to continue its communications across other online
channels, taking advantage of multiple consistent touch-points that will
help reinforce the personal customer relationship.
"We are seeing a lot of momentum with larger, forward thinking
companies like Davey who recognize the value relevancy brings to their
customer communications," said Brian Deagan, Co-Founder and CEO Knotice,
Ltd. "We provide the simple to use tools to do relevant communications
quickly. For a company like Davey, it's a perfect fit, allowing them to
address the needs of its diverse client base. We're glad to have such a
dynamic company showcasing our Concentri platform and we're proud to call
them our customer."
About the Concentri Platform - Soup-to-Nuts Campaigns in One Package
Concentri is a simple and powerful platform for creating and managing
highly relevant, multi-stage campaigns across email, mobile and web
channels. With Concentri, marketers can easily engage today's digital
consumers to grow revenue, while maintaining a consistent brand experience,
cutting production cycles from weeks to days, and reducing other related
costs by as much as 50%.
About The Davey Tree Expert Company
The Davey Tree Expert Company provides tree, shrub and lawn care, large
tree moving, commercial landscape services, vegetation management and
consulting services throughout North America. Founded in 1880, Davey has
more than 6,000 employees. http://www.davey.com
Knotice provides solutions for Personal Relevance Marketing (PRM) -
marketing communications tailored for individual consumers based on their
own preferences-over email, Web and mobile. Knotice's solutions give
companies a competitive edge by creating strong brand relationships with
customers through consistent, personally relevant marketing tailored to
each consumer across multiple marketing media.
By integrating marketing campaigns over email, Web and mobile, major
marketers can ensure consistent brand and message presentation regardless
of how it reaches the consumer. Brands can create a bond with the consumer
by showing that they respect individual preferences not only in product,
but in how they prefer to receive offers and communications.
SOURCE Knotice, Ltd.