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David Boyle Named President and COO at MPi

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    LAS VEGAS, April 8, 2008 /PRNewswire/ -- MPi, a leading provider of
 profitability tools for auto dealer service departments, today announced
 the appointment of David Boyle, formerly MPi's Senior Vice President of
 Sales and Marketing, to the newly created position of President and Chief
 Operating Officer. In this role Boyle will be responsible for day-to-day
 operations and the focused execution of MPi's 2008 business plan. He will
 report directly to Les Silver, MPi's Chairman and CEO, and will be based
 out of MPi's Las Vegas, NV offices.
 
     MPi has experienced tremendous growth over the past five years and the
 number of auto dealers that use its customized electronic dealership
 generating solution EDGE(TM) (formerly known as ARGIS (TM)), to increase
 the additional parts and labor dollars sold per vehicle inspection, has
 grown to 500. In order to continue its aggressive growth strategy with both
 dealers and OEMs, the company created the new position of COO and
 President.
 
     "Dave was one of our first hires when we founded MPi and he has had a
 tremendous impact in the four plus years he has been with us. He built a
 highly effective sales team that has solidly increased our dealer count,
 OEM relationships and market penetration each year," commented MPi Chairman
 and CEO Les Silver.
 
     "In addition his experience and input have proved invaluable in the
 successful development and implementation of MPi's EDGE solution and World
 Class Inspection Program. The program has been producing tens of thousands
 of dollars of incremental sales a month for the average dealership. I'm
 excited to have him step up to this new level of responsibility," Silver
 added.
 
     Boyle brings to MPi 20 years of automotive sales, marketing and
 management experience with specific expertise in the areas of CRM, e-CRM,
 process improvement and selling to retail automotive dealerships. Prior to
 MPi he had a rewarding 15-year career with Newgen Results Corporation,
 which he helped build into the leading provider of targeted customer
 loyalty solutions in the automotive space, servicing over 7000 dealerships.
 While at Newgen he helped develop a national field consulting organization
 that launched a number of major initiatives for OEMs, including a highly
 successful retail business growth strategy for Ford Customer Service
 Division.
 
     Commenting on his new position Boyle stated, "I'm thrilled to be
 working in such a vibrant and rapidly growing company that has the power to
 make a significant difference for dealers in today's market conditions. The
 need in the Automotive Industry has never been greater for solutions that
 provide significant increases in profits, efficiencies and customer
 loyalty. MPi is well positioned to help dealers overcome these challenges."
 
     About MPi:
 
     MPi (Mobile Productivity, Inc.) is headquartered in Las Vegas, NV. MPi
 is an industry leader delivering processes, metrics and software solutions
 which enable automotive dealerships to achieve World Class(TM) results in
 their service and repair departments. The company's World Class
 Inspection(TM) Program is making a difference in dealerships across the
 country; providing significant increases in profits, efficiencies and
 customer loyalty. MPi is a subsidiary of Service Repair Solutions Inc,
 (SRS) which is also headquartered in Las Vegas, NV. SRS is a leader in
 providing innovative information solutions for the service and repair
 industry. Current affiliates include Identifix, Inc., Mobile Productivity,
 Inc., and International Automotive Technicians' Network, Inc.
 
     For more information call Susan Lovett at (800) 997-1674 x2010, by
 email at slovett@mpifix.com or visit http://www.mpifix.com
 
 
 

SOURCE MPi

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