David Cook to Run the 2012 Honda LA Marathon in Honor of Brother American Idol winner aims to crowd-source $100,000 for brain cancer charity on Crowdrise.com
LOS ANGELES, Oct. 4, 2011 /PRNewswire/ -- American Idol champion David Cook announced today he plans to run his first marathon and launch a fundraising campaign to help find a cure for brain cancer, which claimed his brother's life two years ago. Cook says he hopes to raise $100,000 leading up to the 2012 Honda LA Marathon on behalf of Accelerate Brain Cancer Cure (ABC2).
While the Honda LA Marathon will be Cook's first time completing 26.2 miles on foot, the musician is not new to running or the fundraising scene. Over the past three years, he ran the Race for Hope - DC 5K race to raise funds for ABC2, a non-profit that provides researchers with the support they need to make critical breakthroughs, and the National Brain Tumor Society. Cook's older brother's struggle with brain cancer has provided him with the extra motivation to raise charitable funds for the cause while training for the marathon.
"Running a full marathon has always been a goal of mine, and I'm excited to commit to running the Los Angeles race in 2012," said Cook. "I'm looking forward to pushing myself physically, and to using the Marathon as an opportunity to raise money for a cause that is close to my heart. I felt an immediate connection to ABC2 and the work that they do in the brain cancer field – I know that my fundraising efforts will give me that extra push I need to get across the finish line next March.
Cook will roll out his ambitious fundraising efforts on Crowdrise.com, the Honda LA Marathon's official fundraising platform launched by actor/activist Edward Norton in 2010. Beginning at 9:30AM PDT today, the first 50 people to donate $26 to David's run for ABC2 will receive an autographed photo. Backstage VIP passes, signed guitars and meet and greets will also be incentives offered during his six-month campaign for ABC2.
On October 9th, Cook will embark on a national tour alongside Gavin DeGraw that kicks off at Penn State University. The pair will travel through the Midwest, California, down to Texas and then end their tour on November 11th in Athens, Georgia. Cook's Twitter updates and blog entries throughout his travels will direct concert goers and fans to his Crowdrise page and help raise awareness of his fundraising efforts in connection with the marathon.
Cook will join more than 25,000 other participants on March 18, 2012 for the third running of the marathon's successful "Stadium to the Sea" route, which takes runners from Dodger Stadium to the Santa Monica Pier, with a highlight reel of sights in between: famous districts such as Chinatown and Little Tokyo; iconic areas including the Sunset Strip and Rodeo Drive; and noteworthy L.A. landmarks Walt Disney Concert Hall, Grauman's Chinese Theater, the Capitol Records Building and many more.
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ABOUT DAVID COOK
David Cook is touring in support of his most recent release This Loud Morning (19 Recordings / RCA Records), which came out on June 28th. The first single "The Last Goodbye" was met by rave reviews and Cook's second single "Fade Into Me" will be released to coincide with the tour. After winning the Idol crown in season 7, Cook went on to sell over 1 million copies of his self-titled debut album and set out on a yearlong nationwide tour in support of his multiple hit singles. Released on November 18th, 2008, David Cook (19 Recordings / RCA Records) entered the Billboard charts at #3 and the digital album charts at #1, marking the best debut from an American Idol winner since 2006. Collectively the songs from David Cook have sold over 2 million tracks and ringtones combined. Cook's coronation single, "The Time of My Life" was certified platinum and is not only the biggest single debut but the highest selling coronation single in the show's history.
Crowdrise is a website dedicated to online fundraising, event fundraising, volunteering, and having the most fun in the world while doing it. In 2009, Edward Norton, Shauna Robertson and Robert and Jeff Wolfe created Crowdrise after an experiment with what turned out to be super unique and successful campaign to raise money for the Maasai Wilderness Conservation Trust during the New York City Marathon. They raised $1.2 million in less than 8 weeks, much of it from small donors who gave more than once, making it one of the top fundraising success stories of the marathon. Crowdrise takes that experiment to a whole new level: an innovative web platform where millions of individuals use the best tools and technology to raise money for over a million different charities, while competing in fun and quirky challenges with unique incentives and prizes. Thousands of charitable organizations make Crowdrise their home for starting events, team fundraisers, and turning their base of grassroots supporters into a base of grassroots fundraisers.
SOURCE LA MARATHON LLC