CONSHOHOCKEN, Pa., Oct. 18 /PRNewswire/ -- David's Bridal, the only
national bridal retailer, joins with 20 other top bridal designers and
manufacturers for the debut of BRIDES magazine's national "Something Pink"
campaign to coincide with Breast Cancer Awareness Month. The multi-tiered
fundraiser -- which kicked off with the nationwide sale of the
November/December issue of BRIDES -- supports the Making Memories Breast
Cancer Foundation (MMBCF), an organization founded to grant wishes to women
with stage IV breast cancer and their families. To assist in fundraising
efforts David's involvement will be multifaceted, featuring a corporate
donation, an opportunity for employee participation and an invitation to
David's customers to join the effort.
To highlight the official color associated with breast cancer
awareness, the leading bridal publication charged designers with creating a
gown that incorporates pink, to be showcased in a fashion portfolio in the
November/December issue of BRIDES (on stands from October 10 through
December 19). The magazine features a beautiful beaded lace trumpet gown
(style VW9340; $449) from the Galina Collection for David's Bridal
complemented with a pink, pearl-beaded satin sash (about $60).
David's Bridal will make a donation to MMBCF for every bridal gown sold
in their stores from October 10 through December 19, up to a maximum
donation of $25,000. The donation will be used to fulfill wishes and make a
difference in the lives of those suffering from this devastating disease.
To help raise additional funds, David's will be offering their
customers the opportunity to join fundraising efforts by making a donation
to MMBCF at the over 280 David's locations nationwide during this time
period. Customers can simply donate at the cash register and will receive a
receipt for tax purposes. The company is also encouraging their employees
to make a personal donation to MMBCF to further support this industry-wide
"David's Bridal is proud to support BRIDES magazines' 'Something Pink'
campaign to benefit Making Memories Breast Cancer Foundation," says Robert
Huth, President and CEO of David's Bridal. "As a company that caters to
women it was extremely important to us to contribute. We are pleased that
we are not only able to provide a significant corporate donation, but can
potentially raise additional funds through our customer and employee
contribution programs, ultimately making a real impact on those living with
To learn more about the "Something Pink" endeavor and how to support
the Making Memories Breast Cancer Foundation, log onto
www.brides.com/somethingpink. To find the nearest David's Bridal location,
About David's Bridal
With more than 50 years of bridal experience, David's Bridal
understands the importance of providing brides-to-be with a vast selection
of exquisitely crafted dresses, available at affordable prices. Today, with
more than 280 locations nationwide, David's Bridal continues to expand its
retail store locations, while maintaining its philosophy of superior
quality, value and service. To locate a store nearby, consumers can call
1-877-693-BRIDE or visit www.davidsbridal.com.
SOURCE David's Bridal