David's Bridal Featured in BRIDES Magazine's 'Something Pink' Campaign

Only National Bridal Retailer Offers Multifaceted Support to Benefit Making

Memories Breast Cancer Foundation

Oct 18, 2007, 01:00 ET from David's Bridal

    CONSHOHOCKEN, Pa., Oct. 18 /PRNewswire/ -- David's Bridal, the only
 national bridal retailer, joins with 20 other top bridal designers and
 manufacturers for the debut of BRIDES magazine's national "Something Pink"
 campaign to coincide with Breast Cancer Awareness Month. The multi-tiered
 fundraiser -- which kicked off with the nationwide sale of the
 November/December issue of BRIDES -- supports the Making Memories Breast
 Cancer Foundation (MMBCF), an organization founded to grant wishes to women
 with stage IV breast cancer and their families. To assist in fundraising
 efforts David's involvement will be multifaceted, featuring a corporate
 donation, an opportunity for employee participation and an invitation to
 David's customers to join the effort.
     To highlight the official color associated with breast cancer
 awareness, the leading bridal publication charged designers with creating a
 gown that incorporates pink, to be showcased in a fashion portfolio in the
 November/December issue of BRIDES (on stands from October 10 through
 December 19). The magazine features a beautiful beaded lace trumpet gown
 (style VW9340; $449) from the Galina Collection for David's Bridal
 complemented with a pink, pearl-beaded satin sash (about $60).
     David's Bridal will make a donation to MMBCF for every bridal gown sold
 in their stores from October 10 through December 19, up to a maximum
 donation of $25,000. The donation will be used to fulfill wishes and make a
 difference in the lives of those suffering from this devastating disease.
     To help raise additional funds, David's will be offering their
 customers the opportunity to join fundraising efforts by making a donation
 to MMBCF at the over 280 David's locations nationwide during this time
 period. Customers can simply donate at the cash register and will receive a
 receipt for tax purposes. The company is also encouraging their employees
 to make a personal donation to MMBCF to further support this industry-wide
     "David's Bridal is proud to support BRIDES magazines' 'Something Pink'
 campaign to benefit Making Memories Breast Cancer Foundation," says Robert
 Huth, President and CEO of David's Bridal. "As a company that caters to
 women it was extremely important to us to contribute. We are pleased that
 we are not only able to provide a significant corporate donation, but can
 potentially raise additional funds through our customer and employee
 contribution programs, ultimately making a real impact on those living with
 breast cancer."
     To learn more about the "Something Pink" endeavor and how to support
 the Making Memories Breast Cancer Foundation, log onto
 www.brides.com/somethingpink. To find the nearest David's Bridal location,
 visit www.davidsbridal.com.
     About David's Bridal
     With more than 50 years of bridal experience, David's Bridal
 understands the importance of providing brides-to-be with a vast selection
 of exquisitely crafted dresses, available at affordable prices. Today, with
 more than 280 locations nationwide, David's Bridal continues to expand its
 retail store locations, while maintaining its philosophy of superior
 quality, value and service. To locate a store nearby, consumers can call
 1-877-693-BRIDE or visit www.davidsbridal.com.

SOURCE David's Bridal