David's Bridal to Offer Additional 20% Discount to Brides Affected by BrideSave.com Closing

Close of Second Major Online Bridal Discounter Within Fourteen Months

Highlights Benefit of Shopping In-Store vs. Online

Sep 27, 2006, 01:00 ET from David's Bridal

    CONSHOHOCKEN, Pa., Sept. 27 /PRNewswire-FirstCall/ -- To help brides
 impacted by the sudden closing of BrideSave.com -- one of the major online
 bridal discounters that had been frequently recommended by consumer
 advocate groups -- David's Bridal is offering BrideSave.com customers a 20%
 discount, in addition to current sale prices, on all off the rack dresses*
 found at David's Bridal locations nationwide.
     As the nation's leading bridal retailer with over 260 stores across the
 country, David's believes in making all brides' dreams come true and
 decided to help when they learned about the difficulties that many brides
 and their bridal parties encountered due to the closing of BrideSave.com
 this past weekend.
     In addition to providing the incremental discount, David's Bridal
 carries a large assortment of gowns in every size -- including plus size --
 that can be tried on and even taken home that day. This service will likely
 benefit brides who now face considerable time constraints due to the abrupt
 closing, as most bridal salons carry only "sample sizes" of wedding gowns,
 requiring a lengthy ordering process.
     "With the ever-growing popularity of online shopping, people are
 becoming accustomed to getting anything and everything with the click of a
 mouse," says Cindi Freeburn, Vice President, Public Relations for David's
 Bridal. "While there may be advantages to shopping online for some
 products, for others, there are significant risks, which has been
 demonstrated by the closing of two of the major online bridal discounters
 within the last fourteen months. We want to caution brides-to-be to make
 informed choices when purchasing their bridal and bridal party gowns --
 some of the most important items of the wedding -- so that they are not
 left in the lurch."
     David's Bridal recommends consumers purchase their gowns from a
 well-established bridal retailer with a local storefront to insure the best
 service. In addition, most retailers have a specific consultant dedicated
 to each customer, making it easy to follow-up either in person or via
 phone. Working with a trusted retailer with many years of experience
 greatly minimizes the chance of the store going out of business.
     "A wedding should be one of the happiest times in a couple's life,"
 adds Freeburn. "If we can help get a wedding back on track and make a bride
 feel her most beautiful on that special day, we are happy to do so."
     Starting today, anyone who comes into a David's Bridal store with a
 receipt from BrideSave.com will be eligible for the 20% discount, which is
 in addition to the sale currently running at all David's Bridal stores
 nationwide. The offer will be available through Tuesday, October 10, 2006.
     To find the location nearest you, consumers can logo onto
 www.davidsbridal.com/findastore.jsp or call 1-800-877-923-BRIDE.
     * Special order merchandise is excluded from the offer
     About David's Bridal:
     With more than 50 years of bridal experience, David's Bridal
 understands the importance of providing brides-to-be with a vast selection
 of exquisitely crafted dresses, available at affordable prices. Today, with
 more than 260 locations nationwide, David's Bridal continues to expand its
 retail store locations, while maintaining its philosophy of superior
 quality, value and service. To locate a store nearby, consumers can call
 1-877-693-BRIDE or visit www.davidsbridal.com. David's Bridal is a division
 of The Federated Department Stores Company. (NYSE:   FD).

SOURCE David's Bridal