NEW YORK, Nov. 1, 2016 /PRNewswire/ -- Marketers trying to reach New York's style- and quality-conscious LGBTQ community will have a new luxury interior design and lifestyle magazine, and companion website, to showcase their brands with the launch of Exuberance. The announcement was made here today by David L. Miller, Chief Executive Officer of Davler Media Group (DMG), the integrated marketing and content company behind a rich portfolio of print, events and online media, ones that help NY-area residents and visitors make superior choices about how to spend their time and money.
"Exuberance is an affirmation of the energy, ebullience and luxe lifestyle of New York's always forward-looking LGBTQ community," begins Miller. "It is a glossy monthly and online destination with a focus on the best and brightest in design and lifestyle, presented with all the attitude, joy and excitement that are signatures of New York's LGBTQ community. From elegant interiors, haute happenings and design-focused world travel to revealing features about the LGBTQ icons at the forefront of innovation in the world of design and beyond, Exuberance will have it all."
"As with all our media properties, Exuberance is designed to facilitate transactions for our advertisers," continues Miller. "It will provide a lush, energetic editorial showcase for their offerings, as well an all-important direct online connection to their services. We think it's a wholly unique way for local and national brands to tap some of the $917 billion buying power of the LGBTQ community, in the nation's largest and most influential marketplace."
Exuberance's launch comes at a fortuitous time, for society and savvy marketers. "Americans, especially millennials, are increasingly supportive of their LGBTQ brethren," adds Miller. "Seventy-five percent support marriage equality and 54% of all consumers would choose an equality-focused brand over a competitor. And nearly 80% of LGBTQ adults would pay a premium, or switch, to support a brand that supports their rights."
Set to launch in February 2017, Exuberance is a spin-off of Davler's popular magazine and web destination, New York Spaces. Since its purchase by Davler in 2013, New York Spaces has been inspiring readers as a canvas for the most lavish building interiors and high-end design products to be found in the New York metro area, whether they want to buy or build a luxury home or decorate or renovate their current space.
Exuberance editorial will be presented across multiple media platforms to reach the LGBTQ community in the New York metro area and beyond. At launch, it will have an estimated circulation (controlled and selective) of 40,000. Twenty thousand will be mailed to LGBTQ community members in the New York DMA with household incomes of $200,000+; and 4,000 more issues will be available at newsstand (retail price $6.99). Approximately 16,000 will be controlled circulation to LGBTQ organizations, design showrooms and at LGBTQ social events and cultural venues. DMG will also be launching a website, www.exuberance.com and supporting social media (Facebook, Instagram, Twitter), an Email newsletter and an online companion formatted for tablets.
Exuberance is helmed by same editorial, design and business team responsible for the success of New York Spaces. This includes Jason Kontos, Founding Editor and Editorial Director, and Publisher Lisa Ben-Isvy, who was recently honored among the Top Women in Media by Folio magazine.
About Davler Media Group: Since its launch in 2004, Davler Media Group has specialized in creating print and online media that help NYC-area residents and visitors make superior choices about how to spend their time and money. Its properties include: City Guide magazine and CityGuideNY.com are the largest circulation visitor media in Manhattan; NYMetroParents' magazines (Big Apple Parent, Brooklyn Parent, Fairfield Parent, Long Island Parent - Nassau edition, Long Island Parent - Suffolk edition, Queens Parent, Rockland Parent, Westchester Parent) and NYMetroParents.com; Mitzvah Market, the largest resource for families planning bar and bat mitzvahs through a website, magazine and five event showcases during the year; New York Spaces and the sister website, NewYorkSpaces.com, which introduce affluent residents to the latest design trends. Info: www.davlermedia.com
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SOURCE Davler Media Group