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DDB Group Germany Writes History: First Network Agency Ever to Become Germany's Agency of the Year
BERLIN, Dec. 9 /PRNewswire/ -- DDB Group Germany has become the first network agency in German advertising history to top the 2009 creative rankings of Horizont and W&V magazines. In addition, DDB has held onto the record for the top ranking amongst all German agencies in The Gunn Report.
"Six years ago we set a goal for ourselves to lead the agency market. In 2009 we are able to report, that our mission has been accomplished," Amir Kassaei, Chief Creative Officer of DDB Group Germany, said. "We will now expand that mission as creativity needs to empower new creative solutions, the results of which are not always measured in an award or ranking."
Bob Scarpelli, DDB Worldwide Chairman and Chief Creative Officer, said, "DDB Group Germany is a creative powerhouse and under Amir's leadership has become a relentless innovator for our clients and our network. We are very proud to see their efforts recognized in their home country."
DDB Group Germany is comprised of DDB Berlin, DDB Dusseldorf and Tribal DDB. Members of the team who contributed to this year's precedent-setting honors include Eric Schoeffler, Creative Managing Director of DDB Dusseldorf; Tribal DDB Creative Managing Director Hans Albers; and Stefan Schulte, Creative Managing Director of DDB Berlin.
The innovative thinking of DDB Group Germany has helped build its reputation in Germany and abroad. In the last year, new business wins have included Payback, Congstar, Ferrero Kinderueberraschung, Reebok, Bridgestone, Bosch and Volkswagen Marketing.
Noted Dr. Tonio Kroeger, CEO of DDB Group Germany, "Our strategic and creative work of the last few years was founded on a solid basis for the sustainable success of our group. While the rest of the market bounced around like a pinball, we managed to maintain the course we set by relentlessly focusing on strategy and creativity."
About DDB Group Germany
DDB Group Germany is the German flagship of DDB Worldwide Communications Group Inc (www.ddb.com), the largest consolidated advertising network in the world, according to Advertising Age. DDB also has been frequently ranked as the most awarded agency network in the world by Creativity magazine, The Gunn Report and The Cannes International Advertising Festival, among others. With more than 200 offices in over 90 countries, the DDB Group believes that creativity is the most powerful force in business, building enduring and powerful brand experiences that create TalkValue(TM), influence social communities and drive results. DDB Worldwide is part of Omnicom Group Inc. (NYSE: OMC).
SOURCE DDB Worldwide Communications Group Inc
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