DealChicken.com to Hatch in Detroit New Daily Deals Site from The Detroit News and Detroit Free Press Will Offer Fun, Highly Targeted Daily Deals for Local Consumers and Provide Enhanced Marketing Power for Local Merchants
DETROIT, July 6, 2011 /PRNewswire/ -- Detroit Media Partnership today announced that on Tuesday, July 12, it will launch DealChicken.com, a unique daily deals site promoted in The Detroit News and Detroit Free Press. This is part of a larger rollout by Gannett Co., Inc., (NYSE: GCI), Detroit Free Press' parent company, to more than 50 markets across the U.S. by the end of 2011.
More than just another daily deals site, DealChicken merchants benefit from both newspapers' long-established presence in Michigan. The Detroit News and Detroit Free Press have deep local connections to, and understanding of, the metro Detroit community. This will help DealChicken effectively serve merchants and consumers and build long-term relationships that last beyond a single daily deal. In fact, DealChicken has already been highly successful in building brand awareness and delivering a loyal following of repeat customers for local merchants in Phoenix, where the service launched in September 2010. Additionally, daily deals will be promoted in Michigan's largest and most read daily newspapers and associated web sites.
"We have been connecting consumers and businesses for generations. Our brands are committed to the long-term growth and success of our customers," said Rich Harshbarger, vice president of consumer marketing and communications for Detroit Media Partnership. "DealChicken provides another way to promote local businesses and all they have to offer," Harshbarger said.
Consumers can sign up now to receive future DealChicken Detroit daily deals by visiting DealChicken.com. Local merchants interested in partnering with DealChicken on daily deals should also visit the web site. Merchants determine how many people must agree to purchase the deal in order for it to "hatch." Revenue is shared between the merchant and DealChicken.
About Detroit Media Partnership
Detroit Media Partnership, L.P. manages the business functions of the Detroit Free Press and The Detroit News. As the largest newspapers in Michigan, with two of the most visited Web sites in the market, the Free Press and The News combine to reach a weekly audience of 1.8 million people; half of all adults in this market see our products.* Detroit Media Partnership is also the advertising sales agent for the following suburban Detroit publications: Observer & Eccentric, Novi News, Milford Times, Northville Record, South Lyon Herald and Livingston County Daily Press & Argus. Gannett Co., Inc., owner of the Free Press, is the general partner in DMP; MediaNews Group, owner of The News, is the limited partner.
*SOURCE: 2011 Scarborough Report – January 2011 -- February 2010– Detroit DMA
DealChicken is a unique, digital daily deals offering from Gannett that will provide consumers with great local deals and offers from local merchants in more than 50 markets across the U.S. by the end of the year. Gannett's powerful network of broadcast, digital, mobile and publishing properties offers local merchants enhanced marketing power to reach consumers and build long-term relationships. Deal sales and selection are done locally and are geared specifically toward the interests of local area residents.
Consumers who are interested in receiving DealChicken.com deals and local merchants who want to partner with DealChicken should visit DealChicken.com for more information.
Gannett Co., Inc. (NYSE: GCI) is an international media and marketing solutions company that informs and engages more than 100 million people every month through its powerful network of broadcast, digital, mobile and publishing properties. Our portfolio of trusted brands offers marketers unmatched local-to-national reach and customizable, innovative marketing solutions across any platform. Gannett is committed to connecting people – and the companies who want to reach them – with their interests and communities. For more information, visit www.gannett.com.
SOURCE Detroit Media Partnership