Mike Morsby joins the Dealer Synergy team to lead dealer IT projects

PHILADELPHIA, Oct. 23 /PRNewswire/ -- Recognizing how critical information technology is for auto retailers, Dealer Synergy, an award winning training, consulting and technology company has expanded its dealer services to provide a high level of IT support and guidance for auto retailers.

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Sean V. Bradley, founder and CEO of Dealer Synergy said, "We currently offer auto dealers consulting services, business needs analysis, security protocol implementation on existing dealer systems, search engine optimization, video production, digital marketing and training on utilizing social media. Last year we introduced solutions for web site design and production along with a targeted micro-site program. Many of our clients were wrestling with broader IT issues, and it became clear that many times their IT resource did not understand how the auto business works so the network or architecture did not fully meet the needs of the auto dealer clients."

Sean continued, "We brought Mike Morsby onboard because he knows the critical aspects of IT and networking areas that are the lifeblood of a company. Even more importantly is the integration of auto retail experience and technology to help dealers protect their data networks."

Mike Morsby and the IT group will be helping dealers with issues like, Internet setup and firewall configuration, disaster and data recovery, central file storage and shared printing, centralized file backups, antivirus security, network and centralized applications, remote Access & VPN structure and even establishing Blackberry Servers and Exchange Servers with Outlook Web Access.

Auto retailers today are using more and more technology everyday to increase efficiency and profitability. Along with that increased use and dependence on the Internet and accesses to local and area networks comes a strong responsibility to secure those networks and the data that resides on them. In fact there are Federal regulations requiring dealers to keep consumer information confidential and secure. Dealer Synergy has seen dealers pay the price for having too fragile an infrastructure, and those results can be devastating. Their goal of offering a full spectrum of IT services is to protect dealer clients and make sure they have the right tools and eCommerce solutions to serve their customers in a direct and dynamic fashion.

About Dealer Synergy

Dealer Synergy is an Internet training, consulting and technology company. For information, contact Karen Bradley at 888-379-6374. www.dealersynergy.com

SOURCE Dealer Synergy

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