DealerFire Customer Named Winner in Website Excellence Awards DealerFire website selected as Best Performing in Spring 2014 Digital Dealer Website Awards

OSHKOSH, Wis., May 14, 2014 /PRNewswire-iReach/ -- DealerFire, a leading provider of custom automotive websites and digital marketing, has been awarded the Spring 2014 Website Excellence Award for % of Auto Shoppers Returning (% of Be Backs) on behalf of Briggs Subaru, a dealership in Lawrence, Kan.

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This means that Briggs Subaru was able to engage a higher percentage of website visitors to return to their car dealer site than other auto dealer websites.  Dealerships that achieve a high level of customer engagement on their website, as demonstrated by the number of returning viewers, indicates an increased conversion rate and ultimately, vehicle sales.

Co-sponsors Dealer Communications and Dataium, LLC, established these awards to recognize automotive dealers, managers and their website providers for exceptional performance of the websites they design, host, and support. The winners are determined through independent and unbiased analysis of auto shopper behavior and website performance data collected from consumer activity on participating dealership websites. The Spring 2014 Digital Dealer Website Excellence Awards was presented at the 16th Digital Dealer Conference and Exposition, May 6-8, in Atlantic City, N.J.

Christian Salazar, National Sales Director at DealerFire, accepted the award and said, "Briggs Subaru showcases how websites, combined with the right digital marketing strategy, can drive significantly higher consumer traffic to an online dealership throughout the sales funnel and create a destination site for returning customers that convert to a sale. We appreciate our partnership with Briggs and are proud to deliver on our promise to deliver high volume and direct first-party leads."

For more information about the awards, please visit

DealerFire has been providing world-class marketing solutions and websites for automotive dealers internationally since 2009. DealerFire is currently on a mission to help dealers break free of third-party leads and take back leads that are rightfully theirs. For more information about DealerFire, visit the company online at or call 877-828-9719.

Media Contact: Gina Reuscher, DealerFire, 920-230-1111,

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SOURCE DealerFire


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