SANTA MONICA, Calif., Sept. 27 /PRNewswire/ -- DECA
(http://www.deca.tv), today announced the formation of a new type of
digital entertainment studio that brings together the best of Hollywood,
Madison Avenue, and Silicon Valley. Evolving the traditional studio model,
DECA was founded to actively identify, develop, finance, market, and
distribute interactive entertainment concepts and properties across the
Internet, as well as other emerging digital technologies and platforms.
Although established mechanisms exist to finance and distribute
traditional entertainment, no equivalent mechanism exists for entertainment
created specifically for the online audience. In an era when broadcast
networks are producing primetime shows drawn from online entertainment, and
when mainstream entertainment properties are struggling for advertising
revenues and viewers, DECA has created the first hybrid production and
commercial model specifically for mainstream digital entertainment. DECA's
production model combines premium video, social networking, user-generated
content and community features to deliver high-quality, interactive
entertainment. The commercial model is designed to consistently provide new
and exciting digital opportunities for consumers, brand advertisers,
distributors and creative talent. DECA is launching new digital
entertainment properties with leading global distributors and advertisers
and will be announcing these partnerships shortly.
Michael Wayne, CEO and co-founder of DECA said, "DECA is creating a new
type of digital entertainment studio for a generation that is watching TV
less, preferring to consume their entertainment in front of a computer or
on a mobile phone. Digital entertainment is not simply about posting
something to YouTube; digital entertainment needs to be compelling, high
quality, social and interactive. DECA brings the online and entertainment
worlds together in a studio model that understands how new entertainment
formats need to be created, funded, marketed, and distributed."
"The separation between content, the audience, and the advertiser has
now completely disintegrated. With DECA we have invested in a new type of
studio that will drive the entertainment business forward," said Allen
Morgan of Mayfield Fund.
High-profile international investors have backed DECA's business with
$5 million in Series A funding. These investors include:
-- Mayfield Fund: With over $2.7 billion under management, Mayfield has
taken more than 100 portfolio companies public, and more than 150 have
merged or were acquired.
-- General Catalyst Partners: A venture capital firm headquartered in
Cambridge, MA with approximately $1 billion under management. General
Catalyst invests in exceptional entrepreneurs building technology-based
companies that will lead innovation and transform industries.
-- Atomico Investments: Based in London and co-founded by Niklas
Zennstrom (co-founder of Skype and Joost), Atomico's portfolio
companies include: last.fm (recently sold to CBS), Xobni, Power
Reviews, Technorati, wunderloop, Netlog and fon.
"Attracting such high-profile and successful investors to DECA is a
huge validation of our potential to redefine and lead the next generation
of mainstream digital entertainment," said Michael Wayne, CEO and
co-founder of DECA.
DECA was founded in 2007 by experienced entertainment and Internet
executives who previously held senior roles at: Sony Pictures, ABC, and
Yahoo! Music. DECA uniquely identifies, funds, markets and distributes
next- generation digital entertainment properties, bridging the gap between
Hollywood, Madison Avenue and Silicon Valley. Based in Santa Monica, CA,
the company is backed by: Mayfield, General Catalyst, and Atomico. More
information can be found at: http://www.deca.tv.