NEW YORK, Sept. 25 /PRNewswire-FirstCall/ -- Deer Consumer Products, Inc. (Nasdaq: DEER) (Website: www.deerinc.com), one of the world's largest manufacturers of home and kitchen electronics marketing to both global and Chinese domestic consumers, announced today that its Board of Directors has approved a two for one split of the Company's common stock, effective October 5, 2009.

According to staff at the NASDAQ stock market, NASDAQ simultaneously notified the Company, NASDAQ's member firms and financial data vendors on September 18, 2009 regarding the stock split.

As previously announced, DEER recently raised its 2009 earnings guidance to approximately $81 million in revenues and $10 million in net income. In 2008, DEER reported US GAAP audited revenues of $43.8 million and net income of $3.4 million.

About Deer Consumer Products, Inc.

Deer Consumer Products, Inc. (www.deerinc.com) is a NASDAQ listed U.S. public company headquartered in China. Supported by more than 103 patents and approximately 1,500 full time and part time employees, Deer is a market leader in the design, manufacture and sale of home and kitchen electric appliances marketing to the vast Chinese domestic consumer markets as well as customers in more than 40 countries worldwide. Deer's product lines include blenders, juicers, pressure cookers and other home appliances designed to improve home lifestyles in today's fast-paced society. With more than 100 global and domestic clients/branded products including Black & Decker, Ariete, Disney, Toastmaster, Magic Bullet, Back to Basics, and Wal-Mart, Deer has enjoyed rapid sales and earnings growth in recent years.

Safe Harbor Statement

All statements in this press release that are not historical are forward-looking statements made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. There can be no assurance that actual results will not differ from the company's expectations. You are cautioned not to place undue reliance on any forward-looking statements in this press release as they reflect Deer's current expectations with respect to future events and are subject to risks and uncertainties that may cause actual results to differ materially from those contemplated. Potential risks and uncertainties include, but are not limited to, the risks described in Deer's filings with the Securities and Exchange Commission.

        Corporate Contact:
        James Chiu, Chief Operating Officer
        Deer Consumer Products, Inc.
        Tel: 011-86-755-86028312

SOURCE Deer Consumer Products, Inc.

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