Deloitte Launches CFO Lens App at 19th Annual CFO Vision Conference

CFO-centric information, perspective and polling now available on mobile, tablet and other devices to CFOs across the globe, enabling access to Deloitte CFO Program content from any location

18 Nov, 2015, 12:36 ET from Deloitte

NEW YORK, Nov. 18, 2015 /PRNewswire/ -- At its 19th Annual CFO Vision conference, Deloitte's CFO Program launched CFO Lens, a new Deloitte Global app designed to help chief financial officers access pertinent, timely insights and analysis anytime, anywhere. Bringing consumable CFO-centric information to CFOs through multiple devices — including tablets and smartphones — CFO Lens is an interactive, engaging platform to help finance chiefs stay ahead of growing demands.

"Given the hectic schedule that CFOs are faced with, they have very limited time to read and absorb external content — so the most effective content will be highly relevant, simple, digestible and actionable," said Sanford Cockrell III, Global CFO Program Leader, Deloitte Touche Tohmatsu Limited. "The CFO Lens app is one way we are evolving to help clients stay a step ahead of issues and views that will help manage the complexities of their roles, tackle their companies' most compelling challenges, and keep themselves and their teams abreast of the latest skills and competencies."

The first global mobile application of its kind developed for CFOs from Deloitte, the CFO Lens app features:

  • Incisive content: CFO users will be able to access Deloitte content, such as CFO Insights, a bi-weekly thought leadership series; and CFO Signals, a quarterly CFO survey that tracks the thinking and actions of leading CFOs.
  • Real-time polling: Invited CFO users will be able to answer poll questions about topical CFO-centric issues and receive real-time information on peer responses.
  • Access to Deloitte subject matter specialists: Each article will include Deloitte representatives for users to contact for more information regarding the topics presented in the article.
  • Relevant perspective and access: CFO Lens initially launches in the U.S., with additional markets and languages to be added in future enhancements. This will allow CFOs to access content pertaining to both local and global issues.

CFO Lens launched at the 2015 CFO Vision conference, an exclusive gathering attended by approximately 100 Deloitte member firm CFO clients representing some of the world's largest organizations. Held last week in the District of Columbia, the 19th CFO Vision conference, under the theme "Change, Challenge, Opportunity," offered clients an exclusive opportunity to hear insights and perspectives from thought leaders in business and the global stage that addressed key topics facing CFOs, including: leadership, capital markets, talent, regulatory updates, global economics and shareholder activism. Conference attendees heard a keynote address from Stanley McChrystal, former commander, U.S. and international forces in Afghanistan and co-founder and leader of McChrystal Group. The conference also featured 2015 Women's World Cup champions Jill Ellis, Carli Lloyd and Abby Wambach

"Our digital strategy is to efficiently connect CFOs to people, insights and tools to help them navigate their career journey and lead their organizations to growth and success," said Ajit Kambil, research director, CFO Program, Deloitte LLP. "The launch of the CFO Lens app is an important step in this strategy, and was developed with input from CFOs as well as subject matter specialists within Deloitte. Future enhancements to the app will include additional interactive features and customization, and will reflect input and feedback we receive from our user base."

The CFO Lens app supports both current and legacy operating systems for iOS and Android. Interested members of the general public are invited to download the app from the Apple App Store or Google Play.   

To learn more about the CFO Lens app, or to download the app, please visit: www.deloitte.com/global/cfolens  

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities.  DTTL and each of its member firms are legally separate and independent entities.  DTTL (also referred to as "Deloitte Global") does not provide services to clients.  Please see www.deloitte.com/about for a more detailed description of DTTL and its member firms.  

About Deloitte's CFO Program
The CFO Program brings together a multidisciplinary team of Deloitte leaders and subject matter specialists to help CFOs stay ahead in the face of growing challenges and demands. The Program harnesses our organization's broad capabilities to deliver forward thinking and fresh insights for every stage of a CFO's career – helping CFOs manage the complexities of their roles, tackle their organization's most compelling challenges and adapt to strategic shifts in the market. For more information about the Deloitte CFO Program, please contact globalcfoprogram@deloitte.com or visit www.deloitte.com/global/thecfoprogram.  

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