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Delta Air Lines and Virgin Blue Airlines Group Announce Plan to Form Joint Venture
Airlines will offer more destinations and improved service in the US-Australia and US-South Pacific markets
(Logo: http://www.newscom.com/cgi-bin/prnh/20090202/DELTALOGO)
The alliance will allow Delta and the Virgin Blue Airlines Group to compete more effectively in those markets by collaborating on route and product planning, codesharing on their respective networks and extending frequent flyer program benefits and lounge access to customers of both airlines.
"Together, Delta and the Virgin Blue Airlines Group will be a stronger and more effective competitor by offering consumers greater choice of destinations, frequencies and schedules, all on leading-edge aircraft," said
"Virgin Blue and Delta make a tremendously exciting fit," said
In advance of their joint venture, the carriers are moving forward to implement codesharing, frequent flyer program reciprocity and lounge exchange privileges. Delta and the Virgin Blue Airlines Group will file antitrust immunity applications with the U.S. Department of Transportation and with the Australian Competition and Consumer Commission.
Delta began daily nonstop service between
About Delta Air Lines
Delta Air Lines is the world's No. 1 airline. From its hubs in
About Virgin Blue
Nine-year old Virgin Blue Airlines Group carries 18 million guests annually and comprises Australia's domestic airline Virgin Blue, Long Haul international airline V Australia,
Also in 2008 Australian travel agents again voted Virgin Blue Australia's "Best National Airline" and "Best Regional Airline" at the annual National Travel Industry Awards (NITA). Velocity, the airline's loyalty program, was recently awarded 2009 "Program of the Year" in the global Freddie Awards, which recognize the world's most outstanding airline frequent flyer programs.
*Polynesian Blue is not included in the joint venture alliance.
SOURCE Delta Air Lines
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