ATLANTA, Jan. 15 /PRNewswire/ -- Delta Air Lines (NYSE: DAL) announced
today that its SkyRewards mileage sales program is offering 5,000 bonus miles
for first-time purchasers through March 15, 2004. The SkyRewards program
offers companies and organizations the opportunity to purchase miles at
delta.com/skyrewards to use as incentives and rewards for customers and
To earn the 5,000 bonus miles, the first-time purchaser must enter SRBONUS
in the promotion code field.
"We want to encourage large and small businesses to purchase miles to see
how the program can help increase productivity and sales volume," said
Christine Pierce, Delta's director of Partnership Marketing. "Delta miles are
attractive because they are a low-cost, high-value incentive, have universal
appeal to customers and employees and are a powerful way to acquire, activate
and retain customers."
Since January 2003, participants purchasing Delta miles for employee
incentives have increased nearly twice as fast as participants purchasing
miles for customer rewards or promotions. Also, approximately 80 percent of
customers use the miles as an ongoing program with customers and employees.
"Delta's mileage purchase program makes it possible for a company of any
size to partner with Delta," continued Pierce. "Approximately 75 percent of
companies purchasing miles for employee incentives have less than 100
Companies and organizations may purchase and award miles through the
SkyRewards program in any amount more than 60,000 for $0.022 per mile, plus
7.5 percent Federal Excise Tax and a $75 one-time processing fee. Canadian
residents are subject to an additional 7 percent GST. The company does not
need to know the recipient's SkyMiles(R) account number to award the miles.
Individuals may purchase miles for themselves or as gifts for others in
increments of 1,000 miles at delta.com/buymiles.
Miles may be redeemed for travel benefits such as Crown Room Club
membership, upgrades and confirmed Award Travel to more than 400 worldwide
destinations on Delta and its airline partners.
The ability to purchase miles at delta.com further expands offerings
available to SkyMiles members. At delta.com, SkyMiles members can book Award
Travel, view account balances, sign-up to receive statements and offers via e-
mail and check-in to print their boarding pass up to 24 hours before their
Delta SkyMiles members earn miles by flying Delta, Song, Delta Express,
Delta Shuttle, Delta Connection, Delta AirElite and Delta's worldwide
partners, including the airline's SkyTeam partners. The program offers
additional mileage-building opportunities through SkyMiles partners such as
the Delta SkyMiles(R) Credit Card from American Express, AT&T
telecommunication services, EarthLink(TM) Internet services, participating
hotels, car rental companies, restaurants, floral purchases and financial,
mortgage and realty services.
Delta Air Lines, the world's second largest airline in terms of passengers
carried and the leading U.S. carrier across the Atlantic, offers 7,318 flights
each day to 487 destinations in 82 countries on Delta, Song, Delta Shuttle,
Delta Connection and Delta's worldwide partners. Delta is a founding member
of SkyTeam, a global airline alliance that provides customers with extensive
worldwide destinations, flights and services. For more information, please
visit delta.com .
TERMS & CONDITIONS:
Offer valid to 3/15/04. Not valid with any other offer. To qualify for the
5,000 bonus miles you must make a purchase through the SkyRewards program
using the promotion code SRBONUS in the purchase form. Using the promotional
code in the program application will not initiate the bonus. Application and
approval into the SkyRewards program is required. The bonus miles will be
credited to your SkyRewards account upon purchase.
Miscellaneous: Prices and rules are subject to change without notice. All
Delta SkyRewards and SkyMiles program rules and conditions apply. Delta, Delta
Air Lines and SkyMiles are registered trademarks of Delta Corporate Identity,
SOURCE Delta Air Lines, Inc.