ATLANTA, Jan. 15 /PRNewswire/ -- Delta Air Lines (NYSE: DAL) announced today that its SkyRewards mileage sales program is offering 5,000 bonus miles for first-time purchasers through March 15, 2004. The SkyRewards program offers companies and organizations the opportunity to purchase miles at delta.com/skyrewards to use as incentives and rewards for customers and employees. To earn the 5,000 bonus miles, the first-time purchaser must enter SRBONUS in the promotion code field. "We want to encourage large and small businesses to purchase miles to see how the program can help increase productivity and sales volume," said Christine Pierce, Delta's director of Partnership Marketing. "Delta miles are attractive because they are a low-cost, high-value incentive, have universal appeal to customers and employees and are a powerful way to acquire, activate and retain customers." Since January 2003, participants purchasing Delta miles for employee incentives have increased nearly twice as fast as participants purchasing miles for customer rewards or promotions. Also, approximately 80 percent of customers use the miles as an ongoing program with customers and employees. "Delta's mileage purchase program makes it possible for a company of any size to partner with Delta," continued Pierce. "Approximately 75 percent of companies purchasing miles for employee incentives have less than 100 employees." Companies and organizations may purchase and award miles through the SkyRewards program in any amount more than 60,000 for $0.022 per mile, plus 7.5 percent Federal Excise Tax and a $75 one-time processing fee. Canadian residents are subject to an additional 7 percent GST. The company does not need to know the recipient's SkyMiles(R) account number to award the miles. Individuals may purchase miles for themselves or as gifts for others in increments of 1,000 miles at delta.com/buymiles. Miles may be redeemed for travel benefits such as Crown Room Club membership, upgrades and confirmed Award Travel to more than 400 worldwide destinations on Delta and its airline partners. The ability to purchase miles at delta.com further expands offerings available to SkyMiles members. At delta.com, SkyMiles members can book Award Travel, view account balances, sign-up to receive statements and offers via e- mail and check-in to print their boarding pass up to 24 hours before their flight. Delta SkyMiles members earn miles by flying Delta, Song, Delta Express, Delta Shuttle, Delta Connection, Delta AirElite and Delta's worldwide partners, including the airline's SkyTeam partners. The program offers additional mileage-building opportunities through SkyMiles partners such as the Delta SkyMiles(R) Credit Card from American Express, AT&T telecommunication services, EarthLink(TM) Internet services, participating hotels, car rental companies, restaurants, floral purchases and financial, mortgage and realty services. Delta Air Lines, the world's second largest airline in terms of passengers carried and the leading U.S. carrier across the Atlantic, offers 7,318 flights each day to 487 destinations in 82 countries on Delta, Song, Delta Shuttle, Delta Connection and Delta's worldwide partners. Delta is a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. For more information, please visit delta.com . TERMS & CONDITIONS: Offer valid to 3/15/04. Not valid with any other offer. To qualify for the 5,000 bonus miles you must make a purchase through the SkyRewards program using the promotion code SRBONUS in the purchase form. Using the promotional code in the program application will not initiate the bonus. Application and approval into the SkyRewards program is required. The bonus miles will be credited to your SkyRewards account upon purchase. Miscellaneous: Prices and rules are subject to change without notice. All Delta SkyRewards and SkyMiles program rules and conditions apply. Delta, Delta Air Lines and SkyMiles are registered trademarks of Delta Corporate Identity, Inc.
SOURCE Delta Air Lines, Inc.