Demand for Environment-friendly, Cost-effective Technologies Drive Growth in the Automotive Coatings Industry

Aug 07, 2006, 01:00 ET from Frost & Sullivan

    PALO ALTO, Calif., Aug. 7 /PRNewswire/ -- New 'green' technologies are
 bringing changes to the automotive coatings market. Coatings are not just a
 cosmetic addition, but also increase the lifetime of components and protect
 them from corrosion. Currently, market participants are developing several
 innovative methods in an effort to offer automakers high-quality, low-cost,
 as well as environment-friendly coatings.
     Frost & Sullivan's Technical Insights Group
 ( ) finds that the automotive
 coatings field is rapidly developing, especially in nanotechnology
 coatings. As focus increases on discovering coatings, such as diamond-like
 carbon coatings, which have high-temperature applications, coating
 producers and suppliers are keen to exploit the opportunities provided by
 the automotive market.
     If you are interested in a virtual brochure, which provides
 manufacturers, end-users, and other industry participants an overview of
 the Automotive Coatings Technology Developments, then send an e-mail to
 Tolu Babalola - Corporate Communications at with
 the following information: full name, company name, title, telephone
 number, e-mail address, city, state, and country. The brochure will be
 e-mailed to you upon receipt of this information.
     "The automotive coatings industry is mainly driven by the demand for
 environment-friendly and cost-efficient technologies that will improve fuel
 efficiency and cause less pollution," notes Frost & Sullivan Research
 Analyst A. Sumithra.
     Due to a highly conservative automotive industry, technologies used by
 most manufacturers take significant time to commercialize. Even a
 remarkable technology takes time to find acceptance, as the supply chain is
 slow to adopt it mainly due to economic uncertainties.
     "It is not possible to develop a single coating technology as different
 coatings cater to different automotive applications. For instance, coatings
 that are applied for piston rings cannot be applied for exterior body
 applications," explains Ms. Sumithra.
     "Recent economic conditions have made coatings suppliers and auto
 manufacturers push each other to deliver the best product to the consumer
 at the lowest possible price. With automakers pressurizing coating
 manufacturers to provide high-quality products at the lowest possible cost,
 there is an increasing interest in coatings technologies that are cost
 effective while simultaneously offering better performances."
     Automakers and suppliers perceive most coating processes as being
 expensive and participants need to address this issue by making them
 realize the cost effectiveness of the technology when the system is
 considered a single entity. Companies need to undertake more research and
 development activities for better penetration of technologies in the
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                  Automotive Coatings Technology Developments
      Tolu Babalola
      Corporate Communications - North America
      P: 210.477.8427
      F: 210.348.1003

SOURCE Frost & Sullivan