October 8th webinar to address benefits of predictive analytics for trade strategy, sales management and trade finance professionals at leading consumer products companies

SAN CARLOS, Calif., Sept. 30 /PRNewswire-FirstCall/ -- DemandTec, Inc. (Nasdaq: DMAN), a leading provider of on-demand optimization solutions for retailers and consumer products manufacturers, today announced a special webinar to help leaders in trade strategy, sales management and trade finance improve the way they define and plan promotions.

The webinar, entitled "Innovation through Predictive Analytics: Preparing Your Organization for Market Success", is to be held at 11 AM PST / 2 PM EST, Thursday, October 8, 2009, and will feature presentations by Armen Najarian, Senior Director, Consumer Product Industry Marketing at DemandTec, and Jon Van Duyne, Principal, Booz & Company. Kara Romanow, Executive Editor, Consumer Goods Technology, is moderating the session.

"This webinar is designed to assist in the development of a predictive trade planning capability for consumer products organizations. We believe that such a capability is essential not only to ensure that trade promotion funds are being used effectively but also to help drive higher levels of creativity and innovation into customer-facing trade plans," said DemandTec's Najarian.

Among the key discussion points for the webinar are:

• Understanding both the human and technology dimensions to building an effective trade analytics strategy.
• Leapfrogging common deployment challenges that industry veterans have already addressed.
• Learning how leading consumer product organizations have already successfully adopted trade analytics.
  

"Winning at the shelf takes a breakthrough approach to planning price and promotion strategies using advanced science and analytical software. Fulfilling this vision requires the right combination of employee readiness, process improvement and technology. During this webinar, we'll be doing a deep dive into these three critical areas," said Booz & Company's Van Duyne.

Registration for the Innovation through Predictive Analytics: Preparing Your Organization for Market Success webinar is free. Click here to register.

About Booz & Company

Booz & Company is a leading global management consulting firm, helping the world's top businesses, government ministries, and organizations. Founder Edwin Booz defined the profession when he established the first management consulting firm in 1914. Today, with more than 3,300 people in 57 offices around the world, the firm brings foresight and knowledge, deep functional expertise, and a practical approach to building capabilities and delivering real impact. Booz & Company works closely with clients to create and deliver essential advantage. For the firm's management magazine strategy+business visit www.strategy-business.com. Visit www.booz.com to learn more about Booz & Company.

About DemandTec

DemandTec (NASDAQ: DMAN) enables retailers and consumer products companies to optimize merchandising and marketing decisions, individually or collaboratively, to achieve their sales volume, revenue, and profitability objectives. DemandTec software services utilize DemandTec's science-based software platform to model and understand consumer behavior. DemandTec customers include more than 195 leading retail and consumer products manufacturers such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America, General Mills, Giant-Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, PETCO, Safeway, Sara Lee, The Home Depot, and WH Smith. Connected via the DemandTec TradePoint Network(TM), DemandTec customers have collaborated online with nearly 2.5 million trade deals. For more information, please visit www.demandtec.com.

DemandTec Safe Harbor

This press release contains forward-looking statements regarding DemandTec's expectations, hopes, plans, intentions or strategies, including statements about the benefits and effectiveness of DemandTec's solutions. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties include those described in DemandTec's documents filed with or furnished to the Securities and Exchange Commission. All forward-looking statements in this press release are based on information available to DemandTec as of the date hereof, and DemandTec assumes no obligation to update these forward-looking statements.

DemandTec and the DemandTec logo are registered trademarks of DemandTec, Inc. All other trademarks are the property of their respective owners.

    Media Contact:
    Mitch Kristofferson, DemandTec, Inc.
    (650) 226-4630
    mitch.kristofferson@demandtec.com

    DemandTec Investor Contact:
    Tim Shanahan, DemandTec, Inc.
    (650) 226-4603
    tim.shanahan@demandtec.com

SOURCE DemandTec, Inc.

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