DeMarco Murray Partners with Unilever to Help Guys "Get Game Ready" This Football Season

Star Running Back's Grooming Routine Helps Him Prepare for Moments On and Off the Field

Aug 12, 2015, 08:00 ET from Unilever United States, Inc.

ENGLEWOOD CLIFFS, N.J., Aug. 12, 2015 /PRNewswire/ -- Whether it's for football gameday on Saturday, a night out, or a big day at the office, a dedicated personal care regimen is key for guys to get ready for life's important moments.  In fact, 7 out of 10 men today cite their daily grooming routine as helping them feel more confident, both personally and professionally1. Unilever – the leader in Men's Personal Care 2 and maker of the Official Pregame Products of NCAA® Football – is partnering with former Oklahoma University record-setting running back DeMarco Murray this football season to help guys get game ready.

"Preparation has been crucial throughout my career, but it's about more than just working out and eating right," said DeMarco Murray. "Personal care and personal style are important in everything I do. From body wash and shampoo to my deodorant, a solid morning grooming routine helps me look and feel my best. It's an essential part of how I get game ready."

Visit unilevergetgameready.com to hear more from DeMarco Murray in exclusive videos exploring confidence, motivation and the importance of a strong personal care regimen.

"DeMarco believes his personal style not only helps define who he is both on and off the football field, but also helps him prepare for big moments" said Matthew McCarthy, Senior Director of Men's Grooming for Unilever. "That's why we were excited to work with him. Most men understand the importance of preparation, but they don't always think about the role of grooming as part of it. This program aims to help guys realize that looking and feeling good helps you prepare and be your most confident self."

Launching in stores nationwide in August, Get Game Ready offers men grooming options from products across the Unilever men's personal care portfolio, including AXE, Dove Men+Care, Degree Men, Suave Men, and Vaseline Men. It will also feature DeMarco Murray in displays throughout retail stores nationally and is timed to the start of the college football season. It is yet another example of how Unilever is revolutionizing the way men shop.

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline.  All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Unilever employs approximately 8,000 people in the United States – generating approximately $8.5 billion in sales in 2014.

Unilever's Sustainable Living Plan (USLP) aims to double the size of its business, while reducing its overall environmental footprint and increasing positive social impact. The USLP is Unilever's strategic response to the challenges businesses face operating in an uncertain and volatile world. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

Unilever ranked number one in its sector on the 2014 Dow Jones Sustainability Index.

All of Unilever's global factory network, as well as its U.S. non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.

For more information on Unilever U.S. and its brands visit: www.unileverusa.com

To connect with Unilever U.S. via Facebook visit: www.facebook.com/unileverusa

To connect with Unilever U.S. via Twitter follow: @unileverusa

To learn more about taking small actions that can make a big difference visit: https://www.projectsunlight.us

NCAA® and NCAA® Football are registered trademarks of the National Collegiate Athletic Association

 

1 Dove Men+Care 2012 US Grooming Study
2 Third party research, June 2015 (All numbers quoted are for dollar volume)

 

Media Contact: 
Josh Barnes
Edelman
(212) 729-2172
joshua.barnes@edelman.com

 

SOURCE Unilever United States, Inc.



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