Denny's Creates a Jungle of Fun to Celebrate Madagascar Movie Promotion

Character Masks and Finger Puppets for Kids, Family Trips to the Zoo,

and Themed Desserts Menu Featured

May 09, 2005, 01:00 ET from Denny's

    SPARTANBURG, S.C., May 9 /PRNewswire-FirstCall/ -- Step aside Moons over
 My Hammy(R), this May and June at Denny's, it'll be Moons over Madagascar in
 celebration of the company's promotion with DreamWorks Animation's computer
 animated comedy, Madagascar, in theaters May 27.
     Beginning May 16 through June 20, Denny's has created Madagascar Mania, in
 an effort to reach consumers with an imaginative and compelling program that
 leverages the excitement of Madagascar while expanding the film's awareness
 inside and outside its restaurants.
     "Denny's is definitely the place for families to be this summer. Each
 Denny's restaurant will celebrate the movie with fantastic in-restaurant
 merchandising, movie character masks and finger puppets, chances to win trips
 to the San Diego Zoo and great new desserts -- all designed to capture the fun
 and adventure of Madagascar," said Margaret Jenkins, Denny's chief marketing
     Guests of all ages will be greeted with a veritable jungle of fun when
 they arrive at Denny's.  Every child will receive a full-sized mask and cool
 finger puppet featuring each of the four Madagascar characters and a
 mischievous penguin.  Adults will be encouraged to enter Denny's Madagascar
 Mania sweepstakes to win one of five all-expenses paid weekend trips to the
 San Diego Zoo.  The sweepstakes will also award five Hewlett-Packard Digital
 Photography Packages.  A special Madagascar Mania menu will feature jungle-
 themed desserts:  Kids' Monkey Milkshake, Kids' Zany Zebra Ice Cream, Safari
 Split and Stripe-A-Licious Cheesecake.
     The Denny's promotion begins just in time for the Memorial Day weekend,
 the traditional start of the summer vacation season.  Denny's 1,600
 restaurants nationwide give families plenty of opportunity to add a little bit
 of jungle fun to their summer travels.
     About Denny's:
     Denny's is America's largest full-service family restaurant chain,
 consisting of 549 company-owned units and 1,036 franchised and licensed units,
 with operations in the United States, Canada, Costa Rica, Guam, Mexico, New
 Zealand and Puerto Rico.  The company's stock is traded under the ticker
 "DNYY," and additional information is available on Denny's Web site at
     About the film:
     Madagascar, arriving in theatres May 27, is a computer-animated comedy
 starring four civilized animals -- a lion, a zebra, a giraffe and a hippo --
 who have lived their entire lives in blissful captivity growing up as best
 friends at the Central Park Zoo.  One day they are put on a boat to Africa and
 suddenly find themselves washed ashore onto the exotic island of Madagascar.
 Now these native New Yorkers must learn to survive in this strange land and
 discover the true meaning of the phrase "it's a jungle out there."

SOURCE Denny's