Denny's Gives America a Free Cup of Coffee on Tax Day 2007!

People across the country invited to try Denny's new bolder, richer Special

Blend Coffee

Apr 02, 2007, 01:00 ET from Denny's

    SPARTANBURG, S.C., April 2 /PRNewswire-FirstCall/ -- Whether you are in
 a frenzy preparing your taxes or you are sitting back waiting for a nice
 refund check, come celebrate Tax Day at Denny's. For the first time,
 Denny's is offering a national coffee giveaway. Anytime on Tuesday, April
 17, customers can visit any participating restaurant in the United States
 and receive one free cup of Denny's new bolder, richer Special Blend
     (Logo: )
     "If you are looking for a great cup of coffee, we encourage you to stop
 by a Denny's. We know you will be impressed," said Margaret Jenkins,
 Denny's chief marketing officer. "We are proud to introduce our new blend
 because Denny's understands what our guests look for in a cup of coffee, a
 smooth, bold and rich taste."
     Each week Denny's serves two million cups of coffee. When a company
 pours that much coffee, they develop a real expertise about one of
 America's favorite beverages. Denny's coffee providers travel all over
 Latin America, the premier coffee growing region of the world, to source
 the finest coffee beans - from Colombia to Guatemala and Mexico to Peru.
 The beans are custom roasted to reach a rich, smooth flavor and coffee is
 made fresh throughout the day.
     Throughout the restaurant's 54-year history, Denny's has always strived
 to pour a great cup of coffee. This means changing its coffee blends to
 meet evolving consumer preferences. The new smooth, richer blend reflects
 the more intense flavors currently preferred by America's coffee drinkers.
     "Coffee preferences have been impacted by the popularity of coffee
 shops and the availability of premium roasts," said Peter Gibbons, Denny's
 vice president of product development. "Our new special blend has a rich
 coffeehouse taste that our guests enjoy in the comfortable atmosphere of
 our restaurants."
     For those people who can't make it into a restaurant, Denny's will
 bring the coffee to them. In five major cities - Los Angeles, Chicago,
 Dallas, Miami and Pittsburgh - Americans will be greeted at post offices
 and specially chosen high-traffic areas for a chance to try a cup of
 Denny's new Special Blend Coffee.
     About Denny's
     Denny's is America's largest full-service family restaurant chain. For
 more than 50 years, Denny's has been committed to providing guests with
 quality food, abundant value and a great dining atmosphere. From its
 "always open" service to its famous Grand Slam(R) breakfasts, Denny's
 provides a variety of flavorful food and beverage choices for guests of all
 ages. For further information on Denny's, please visit our web site at

SOURCE Denny's