SPARTANBURG, S.C., April 2 /PRNewswire-FirstCall/ -- Whether you are in
a frenzy preparing your taxes or you are sitting back waiting for a nice
refund check, come celebrate Tax Day at Denny's. For the first time,
Denny's is offering a national coffee giveaway. Anytime on Tuesday, April
17, customers can visit any participating restaurant in the United States
and receive one free cup of Denny's new bolder, richer Special Blend
(Logo: http://www.newscom.com/cgi-bin/prnh/20070402/CLM288LOGO )
"If you are looking for a great cup of coffee, we encourage you to stop
by a Denny's. We know you will be impressed," said Margaret Jenkins,
Denny's chief marketing officer. "We are proud to introduce our new blend
because Denny's understands what our guests look for in a cup of coffee, a
smooth, bold and rich taste."
Each week Denny's serves two million cups of coffee. When a company
pours that much coffee, they develop a real expertise about one of
America's favorite beverages. Denny's coffee providers travel all over
Latin America, the premier coffee growing region of the world, to source
the finest coffee beans - from Colombia to Guatemala and Mexico to Peru.
The beans are custom roasted to reach a rich, smooth flavor and coffee is
made fresh throughout the day.
Throughout the restaurant's 54-year history, Denny's has always strived
to pour a great cup of coffee. This means changing its coffee blends to
meet evolving consumer preferences. The new smooth, richer blend reflects
the more intense flavors currently preferred by America's coffee drinkers.
"Coffee preferences have been impacted by the popularity of coffee
shops and the availability of premium roasts," said Peter Gibbons, Denny's
vice president of product development. "Our new special blend has a rich
coffeehouse taste that our guests enjoy in the comfortable atmosphere of
For those people who can't make it into a restaurant, Denny's will
bring the coffee to them. In five major cities - Los Angeles, Chicago,
Dallas, Miami and Pittsburgh - Americans will be greeted at post offices
and specially chosen high-traffic areas for a chance to try a cup of
Denny's new Special Blend Coffee.
Denny's is America's largest full-service family restaurant chain. For
more than 50 years, Denny's has been committed to providing guests with
quality food, abundant value and a great dining atmosphere. From its
"always open" service to its famous Grand Slam(R) breakfasts, Denny's
provides a variety of flavorful food and beverage choices for guests of all
ages. For further information on Denny's, please visit our web site at