Denny's New National Advertising Campaign Urges Americans to Fall in Love with Breakfast Again

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A F DENNY'S LOGO DENNY'S LOGO Denny's logo. (PRNewsFoto)[RV] SPARTANBURG, SC USA 10/18/2005

    SPARTANBURG, S.C. and DALLAS, May 24 /PRNewswire-Firstcall/ -- Denny's,
 the nation's largest full-service family restaurant chain, is launching a
 new national advertising campaign featuring the original hit tune "All Out
 of Love" by Air Supply. The new ad campaign encourages guests to enjoy the
 Denny's breakfast experience -- full meals with full service -- instead of
 settling for unappetizing meal replacement bars or fast food breakfasts.
 The campaign, created by Publicis Mid-America Dallas, is a comprehensive
 marketing communications effort for Denny's that includes national
 television advertising as well as radio, outdoor and online components.
     (Logo: http://www.newscom.com/cgi-bin/prnh/20051018/CLTU022LOGO-a )
     "Our new campaign reinforces Denny's unique ability to provide a
 complete breakfast experience 24/7," said Margaret L. Jenkins, senior vice
 president and chief marketing officer for Denny's. "Research has shown that
 breakfast consumption is on the rise and we find many consumers are
 unnecessarily 'settling' by limiting their choices to fast food options. At
 Denny's, they can enjoy a made-to-order, sit-down breakfast anytime."
     The new campaign features two 15 second TV spots that show
 disappointing breakfast experiences underscored by Air Supply's "All Out of
 Love."
     -- The first ad features a man in an office break room clearly upset with
        his choice of a granola bar for breakfast.  After nibbling a corner of
        the bar, he realizes that a "real" breakfast at Denny's is a better way
        to start his day.
     -- In the second spot, a driver with a fast-food breakfast on the front
        seat suddenly hits the brakes.  As she looks over to her right, the
        resulting mess of food indicates that it is clearly time to head to
        Denny's instead.
     "We set out to establish an emotional connection with consumers while
 clearly communicating a compelling product message," said Brent Feldman,
 senior vice president and director of account management at Publicis Mid-
 America Dallas. "The campaign draws attention to America's hunger for a
 relaxed and stress-free way to enjoy the most important meal of the day."
     This campaign will run on national network and cable television
 beginning Memorial Day weekend. The ads can also be accessed online at
 www.dennys.com.
     About Denny's:
     For more than 50 years, Denny's has been committed to providing guests
 with quality food, abundant value and a great dining atmosphere. From the
 award-winning D-Zone(R) menu to its famous Grand Slam(R) breakfasts,
 Denny's provides a variety of flavorful food and beverage choices for
 guests of all ages. For further information on Denny's, please visit our
 Web site at www.dennys.com.
     About Publicis:
     Publicis USA is part of Publicis Worldwide and a unit of the
 Paris-based Publicis Groupe S.A. [NYSE:   PUB], the world's fourth-largest
 communications company. With worldwide revenues of $5.11 billion, it is
 among the fastest- growing communications companies in the world. For more
 information please go to www.publicis-usa.com.
 
 

SOURCE Denny's