DENVER, March 14 /PRNewswire/ -- The Indigio Group, Inc. (Indigio) recently announced that it has finalized its acquisition of Current Wisdom, LLC, a four-year-old full-service search engine marketing (SEM) company. Current Wisdom will be integrated into the organization, extending Indigio's client base to include customers in the travel, real estate and retail industries, along with several interactive agencies. Current Wisdom is focused on contributing long-term value by properly utilizing and optimizing both organic search engine optimization (SEO) and paid search engine marketing. Their clientele reap the rewards of positive returns on investment through increased targeted traffic and improved conversion rates. This focus on search engine optimization, pay per click advertising, local search strategy, shopping comparison engines and paid inclusion, complete and solidify the Indigio online channel management services. "As the interactive advertising space matures, it is imperative to offer a solution to customers that goes beyond simply driving traffic. Now, we can offer advertisers a true 360 degree approach to marketing, analytics and web development," says Micah Baldwin, CEO and Founder of Current Wisdom. Baldwin is now the Senior Vice President of Media Strategy for Indigio. "Indigio has been growing over that last eight years primarily as a web development and design agency. Two years ago, we introduced Web Analytics through a partnership with Omniture and recently we opened a state-of-the-art usability lab. With these additions to our services, we have seen strong and immediate revenue growth. We felt search engine marketing was the only thing left for Indigio to become a comprehensive interactive marketing agency. We knew that growing a team internally would take too long, so we decided to go out and get the best right away," states Tim Higgins, President and CEO of Indigio. Higgins adds, "We are thrilled to announce our acquisition of Current Wisdom. Micah Baldwin is an industry leader in search engine optimization and marketing, growing Current Wisdom into one of the nation's leading search engine marketing firms. Indigio will be one of the first firms in Colorado to marry advanced web tracking analytics with state-of-the-art search engine marketing expertise. This powerful combination will enable our customers to capitalize on an extreme competitive advantage in growing their online revenue." About The Indigio Group, Inc. Indigio offers a variety of technological solutions designed to help companies manage and grow online channels. Through the implementation of these solutions, Indigio's clients are able to increase revenues, cut costs, maximize the lifetime value of customer relationships, and enter new markets. Indigio works with companies such as Media News Group, The Denver Newspaper Agency, Allied Van Lines, Avis Rent a Car, Budget Rent a Car, and PODS. To learn more about Indigio, visit http://www.indigio.com/ For More Information: Tim Higgins 303-785-3804 or 1-866-INDIGIO (toll-free) ext. 2 firstname.lastname@example.org
SOURCE The Indigio Group, Inc.