Denver-Based Indigio Group Acquires Current Wisdom

Mar 14, 2007, 01:00 ET from The Indigio Group, Inc.

    DENVER, March 14 /PRNewswire/ -- The Indigio Group, Inc. (Indigio)
 recently announced that it has finalized its acquisition of Current Wisdom,
 LLC, a four-year-old full-service search engine marketing (SEM) company.
 Current Wisdom will be integrated into the organization, extending
 Indigio's client base to include customers in the travel, real estate and
 retail industries, along with several interactive agencies. Current Wisdom
 is focused on contributing long-term value by properly utilizing and
 optimizing both organic search engine optimization (SEO) and paid search
 engine marketing. Their clientele reap the rewards of positive returns on
 investment through increased targeted traffic and improved conversion
 rates. This focus on search engine optimization, pay per click advertising,
 local search strategy, shopping comparison engines and paid inclusion,
 complete and solidify the Indigio online channel management services.
     "As the interactive advertising space matures, it is imperative to
 offer a solution to customers that goes beyond simply driving traffic. Now,
 we can offer advertisers a true 360 degree approach to marketing, analytics
 and web development," says Micah Baldwin, CEO and Founder of Current
 Wisdom. Baldwin is now the Senior Vice President of Media Strategy for
     "Indigio has been growing over that last eight years primarily as a web
 development and design agency. Two years ago, we introduced Web Analytics
 through a partnership with Omniture and recently we opened a
 state-of-the-art usability lab. With these additions to our services, we
 have seen strong and immediate revenue growth. We felt search engine
 marketing was the only thing left for Indigio to become a comprehensive
 interactive marketing agency. We knew that growing a team internally would
 take too long, so we decided to go out and get the best right away," states
 Tim Higgins, President and CEO of Indigio. Higgins adds, "We are thrilled
 to announce our acquisition of Current Wisdom. Micah Baldwin is an industry
 leader in search engine optimization and marketing, growing Current Wisdom
 into one of the nation's leading search engine marketing firms. Indigio
 will be one of the first firms in Colorado to marry advanced web tracking
 analytics with state-of-the-art search engine marketing expertise. This
 powerful combination will enable our customers to capitalize on an extreme
 competitive advantage in growing their online revenue."
     About The Indigio Group, Inc.
     Indigio offers a variety of technological solutions designed to help
 companies manage and grow online channels. Through the implementation of
 these solutions, Indigio's clients are able to increase revenues, cut
 costs, maximize the lifetime value of customer relationships, and enter new
 markets. Indigio works with companies such as Media News Group, The Denver
 Newspaper Agency, Allied Van Lines, Avis Rent a Car, Budget Rent a Car, and
 PODS. To learn more about Indigio, visit
     For More Information:
     Tim Higgins
     303-785-3804 or 1-866-INDIGIO (toll-free) ext. 2

SOURCE The Indigio Group, Inc.