Denver Mattress Company Aligns With The Salvation Army for Operation: Rest Assured

Nov 12, 2007, 00:00 ET from Denver Mattress Company

    DENVER, Nov. 12 /PRNewswire/ -- Denver Mattress Company's 7th annual
 charity alliance with The Salvation Army comes as a welcome relief to the
 organization this holiday season.
     Denver Mattress Company will launch an in store campaign at its sixteen
 Colorado retail locations. The campaign entitled: Operation Rest Assured,
 will raise approximately $150,000 for the Colorado Chapter of the Salvation
 Army. "That is just in metro Denver. The Denver Mattress Company's
 donations make a positive impact on communities in 18 states, helping
 people become self sufficient again."
     The logistics of the campaign consists of $20 being donated for each
 mattress sold from the period of November 23 to December 31, 2006 to The
 Salvation Army. The in store donation will be capped at $150,000. "With the
 help of the Denver Mattress Company and Operation Rest Assured, we will
 reach more than 50,000 people this year with a shelter, food, rent
 assistance and many other services," said Lt. Colonel Raymond Peacock,
 divisional commander of the Salvation Army's Intermountain Division. In
 addition, Denver Mattress is underwriting a comprehensive direct donation
 fundraising awareness effort. This will include both newspaper and
 television advertising in Colorado.
     About Denver Mattress:
     Denver Mattress Company is a division of Furniture Row Companies. With
 two of the busiest, state-of-the art mattress factories in the world,
 Denver Mattress services over 140 distribution locations across the
 country. Subsequently, Denver Mattress utilizes one of the largest mattress
 distribution networks in the U.S. For more information regarding the
 company visit
     About the Salvation Army
     Nearly 34 million Americans receive assistance from The Salvation Army
 each year through the broadest array of social services that range from
 providing food for the hungry, relief for disaster victims, assistance for
 the disabled, outreach to the elderly and ill, clothing and shelter to the
 homeless and opportunities for underprivileged children. About 83 cents of
 every dollar raised is used to support those services in nearly 5,000
 communities nationwide. For more information, go to, call 1-800-SAL-ARMY.
     Contact: 303.293.2437
     Ticia Brewer

SOURCE Denver Mattress Company