DENVER, Nov. 12 /PRNewswire/ -- Denver Mattress Company's 7th annual
charity alliance with The Salvation Army comes as a welcome relief to the
organization this holiday season.
Denver Mattress Company will launch an in store campaign at its sixteen
Colorado retail locations. The campaign entitled: Operation Rest Assured,
will raise approximately $150,000 for the Colorado Chapter of the Salvation
Army. "That is just in metro Denver. The Denver Mattress Company's
donations make a positive impact on communities in 18 states, helping
people become self sufficient again."
The logistics of the campaign consists of $20 being donated for each
mattress sold from the period of November 23 to December 31, 2006 to The
Salvation Army. The in store donation will be capped at $150,000. "With the
help of the Denver Mattress Company and Operation Rest Assured, we will
reach more than 50,000 people this year with a shelter, food, rent
assistance and many other services," said Lt. Colonel Raymond Peacock,
divisional commander of the Salvation Army's Intermountain Division. In
addition, Denver Mattress is underwriting a comprehensive direct donation
fundraising awareness effort. This will include both newspaper and
television advertising in Colorado.
About Denver Mattress:
Denver Mattress Company is a division of Furniture Row Companies. With
two of the busiest, state-of-the art mattress factories in the world,
Denver Mattress services over 140 distribution locations across the
country. Subsequently, Denver Mattress utilizes one of the largest mattress
distribution networks in the U.S. For more information regarding the
company visit http://www.furniturerow.com.
About the Salvation Army
Nearly 34 million Americans receive assistance from The Salvation Army
each year through the broadest array of social services that range from
providing food for the hungry, relief for disaster victims, assistance for
the disabled, outreach to the elderly and ill, clothing and shelter to the
homeless and opportunities for underprivileged children. About 83 cents of
every dollar raised is used to support those services in nearly 5,000
communities nationwide. For more information, go to
http://www.salvationarmyusa.org, call 1-800-SAL-ARMY.
SOURCE Denver Mattress Company