DENVER, Jan. 23 /PRNewswire/ -- Exceeding expectations for its Operation:
REST ASSURED, the Denver Mattress Company will donate $150,000 dollars to the
Salvation Army commands nationwide. The check presentation will take place at
10:00 AM Thursday January 30, 2003 at 1370 Pennsylvania in Denver, Colorado.
During the Operation: REST ASSURED campaign, Denver Mattress fundraising
efforts tied its donation to mattress purchases from November 29, 2002 through
December 31, 2002. The company used in-store elements as well as newspaper
advertising to promote the campaign. In addition, Denver Mattress augmented
its television and newspaper advertising in order to pay for media that
specifically promoted direct giving to the Salvation Army.
"With the help of the Denver Mattress Company and Operation Rest Assured,
we will reach more than 30,000 people this year with shelter, food, rent
assistance and many other services," said Lt. Colonel Harold Brodin,
divisional commander of the Salvation Army's Intermountain Division.
"The Denver Mattress Company's donations make a positive impact on
communities in 18 states, helping people become self sufficient again."
The Salvation Army will dispense the funds to chapters in the states where
Denver Mattress stores are located, which include: Arizona, Arkansas,
Colorado, Idaho, Illinois, Indiana, Iowa, Kansas, Michigan, Missouri, Montana,
Nebraska, New Mexico, Ohio, Oklahoma, South Dakota, Texas and Wyoming.
For further information, please contact: Ronald L. Tollerud, CFRE,
Divisional Development Director, Denver Mattress Company, +1-303-866-9215, or
SOURCE Denver Mattress Company