Despite Ailing Economy, Planet Fitness Thrives
Franchisees buck an industry trend and boost enrollments
The campaign, from
"More than ever, American consumers are focused on getting the most value for their dollar, and many have discovered that there's no better place to stretch the dollar than Planet Fitness," said
In 2008, as a result of the growth of the Planet Fitness franchise system, the company posted revenues of
Planet Fitness attributes its success to a relatively simple business model -- give customers extremely high value for an extremely low price. For
Planet Fitness's business model continues to support its growth. The company boasts 275 clubs in 31 states, and a membership base of nearly 2 million. Currently, an additional 450-plus clubs are in development. The company was established in 1992 and is headquartered in
SOURCE Planet Fitness
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Feb 19, 2014, 09:07 ET
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