Despite Bleak Economic News, 2008 Was a Positive Year for Beverage Alcohol Sales and Consumption
Just released: Full report on U.S. sales and consumption of 2008 distilled spirits, wine and beer and 2009 category forecasts.
The trend toward consumers trading up to premium brands, a key factor to growth in all three beverage alcohol segments over the past several years, was markedly slower last year. The growth spots in 2008 came from the off-premise consumption of value-priced spirits, beer and wine. Categories to take the largest hit in 2008 were imported beer and wine. Beer imports went from growing 12% in 2006 to 2.8% in 2007 to a 1.2% decline last year. Among the domestic categories, Lights remain a bright spot. In 2008, the category grew another 2.2% and now represents 51.8% of the entire beer market. Wine imports posted an aggregate decline of 1.7% in 2008 due to the effects of the recessionary environment, the weak value of the U.S. dollar and the grape surplus in
The Beverage Information Group's Handbook Advance delivers the beverage industry's earliest forecasts and the most comprehensive report on last year's sales and consumption of distilled spirits, wine and beer. Handbook Advance data shows which brands were up and which were down last year, which brands were supported by advertising dollars, on- and off-premise category trends, how the international landscape performed, consumption and sales forecasts, and much more.
The cost of the handbook is
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SOURCE The Beverage Information Group