SANTA MONICA, Calif., Nov. 13, 2015 /PRNewswire/ -- Inventor, artist, and CEO Lorenzo Maggiore announces the launch of the new BUG-A-SALT stocking stuffer holiday campaign. Inspired by vintage NESTLE TOLL HOUSE Santa commercials from the 1980s and the feature film, PULP FICTION, the new BUG-A-SALT advertisement may just become an instant classic.
The new creative features Santa, played by Lorenzo, on his way to save a family in dire need of pest control. Once Santa and his elf arrive down the chimney, they immediately notice flies buzzing over cookies left for them by an eager child. All hell breaks loose and the BUG-A-SALT gun gets the job done -resulting in the carnage of many a pesky pest lingering over gingerbread houses, stockings, and ornaments. The ad also features Rufus, a 1 ½ year old American bulldog as "Rudolph" the Red Nosed Reindeer and touts the BUG-A-SALT holiday "buddy deal" which includes 2 guns and free shipping.
Insect hunting as sport entered the 21st century in 2012 when the BUG-A-SALT gun was launched on IndieGoGo, raising over $577K. The BUG-A-SALT is similar to a miniaturized shotgun, using ordinary table salt as a lethal, non-toxic projectile. The BUG-A-SALT has an accuracy range of within 3 feet, leaves bugs whole for easy cleanup, and is a surefire fun way to enjoy an otherwise disgusting task.
SKELL INC. is the brainchild of CEO and inventor Lorenzo Maggiore and serves as the holding company for BUG-A-SALT products and merchandise. The company was formed in 2009 in order to develop, manufacture, and distribute the BUG-A-SALT gun and register its trademarks and patents. BUG-A-SALT content has received over 10 million views online, with features appearing in the Wall Street Journal, Yahoo! News, BUZZ FEED, Huffington Post, Wired, Gawker and Reddit. In addition, Mr. Maggiore and the BUG-A-SALT have been featured on many local news outlets, appearing recently on national television during episodes of AMAZING ACTS OF SCIENCE and ALL AMERICAN MAKERS.
MEDIA CONTACT: Erika Schimik
Phone: 310 392-3288 extension 106
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