DETROIT, May 21 /PRNewswire/ -- The Detroit Media Partnership, Detroit Free Press and The Detroit News were this year's finalist chosen by International News Media Association members as the PulbiGroupe/Publicitas Innovative Business Model Contest honoree. Based on a scoring system, more than 1200 INMA members voted Detroit's newspaper delivery model the most innovative. The award recognizes the ways media companies extend their brand to fill new spaces in their market, to achieve new audiences and to generate new revenue streams.
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"We are proud to receive this award from INMA and its members," said Susie Ellwood, CEO of Detroit Media Partnership. "Our newspaper operations have a long tradition of doing innovative work and that will continue. We are honored that peers around the world in the media industry have taken such an interest in Detroit's transformation."
Only seven entries were selected as finalists in this year's contest with Detroit and a newspaper in Florida representing the United States.
INMA is the world's leading provider of global best practices and marketing ideas for media companies looking to grow amid profound market change. The association has more than 1200 members in 82 countries.
Detroit Media Partnership, L.P. manages the business functions of the Detroit Free Press and The Detroit News. As the largest newspapers in Michigan, with two of the most visited Web sites in the market, the Free Press and The News combine to reach a weekly audience of 2.1 million people; 56% of adults in this market see our products.* Detroit Media Partnership is also the advertising sales agent for the following suburban Detroit publications: Observer & Eccentric and Mirror Newspapers, Novi News, Milford Times, Northville Record, South Lyon Herald and Livingston County Daily Press & Argus. Gannett Co., Inc., owner of the Free Press, is the general partner in DMP; MediaNews Group, owner of The News, is the limited partner.
*SOURCE: 2008 Scarborough Report - August 2006 - July 2007 - Detroit DMA
SOURCE Detroit Media Partnership