Diageo Supports Ban on 'Alcohol Without Liquid' (AWOL) Machines Backs Colorado State Legislation Eliminating Alcohol Vapor Machines

   STAMFORD, Conn., Jan. 26 /PRNewswire-FirstCall/ -- Diageo, the world's
 leading beer, wine and spirits company, and an industry leader in promoting
 responsible drinking, announced its support for proposed Colorado legislation
 banning AWOL ("Alcohol Without Liquid") machines.
     Guy Smith, Diageo North America's Executive Vice President said, "AWOL
 machines should be banned in Colorado and the rest of the country because of
 concerns that they could encourage alcohol abuse and drunk driving.  We
 applaud the efforts of Senator Jennifer Veiga and Representative Liane
 McFadyen (SB 77) and Senator Bob Hagedorn (SB 34) in their efforts to prohibit
 the use and sale of AWOL machines in Colorado and raise awareness about the
 potential dangers of these machines."
     AWOL machines enable consumers to inhale alcohol vapors.  "We oppose AWOL
 machines simply because they're not responsible," said Smith.  "We are wholly
 committed to the responsible sale, marketing, advertising and consumption of
 our products and that's why we work hard to prevent underage drinking and
 promote responsible behaviors among adults."
     Although all alcohol products sold in America must be federally approved
 by the Alcohol and Tobacco Tax and Trade Bureau (TTB), AWOL machines have yet
 to receive such approval.  Said Smith: "We operate in the most highly
 regulated industry and all of our products -- and those of our competitors --
 have been carefully scrutinized by the TTB.  These AWOL machines have yet to
 face this same oversight."
     Recently, Diageo also took action against the distributors of the AWOL
 machine for their unauthorized use of the SMIRNOFF(R) trademark on their
 website.  In response to a cease and desist notice from Diageo, the SMIRNOFF
 trademark was removed from the site.
     About Diageo
     Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with
 an outstanding collection of beverage alcohol brands across spirits, wines,
 and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff,
 J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu
 Vineyard and Sterling Vineyards wines.
     Diageo is a global company, trading in more than 200 countries around the
 world.  The company is listed on both the New York Stock Exchange (DEO) and
 the London Stock Exchange (DGE).  For more information about Diageo, its
 people, brands, and performance, visit us at http://www.diageo.com.
     Celebrating life, every day, everywhere, responsibly.


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