CHICAGO, May 2, 2017 /PRNewswire/ -- Leading call attribution provider, DialogTech, today announced its data and analytics services are now fully HIPAA and HITECH compliant, with enhanced service options and capabilities for health care customers. With HIPAA and HITECH compliance, companies across the health care space, from hospitals and doctors offices to physical therapists and senior living centers, can use DialogTech to gain actionable marketing insights from inbound phone calls needed to improve advertising and website performance while still protecting their patients.
Fifty-six percent of patients book appointments over the phone, and health care companies require data and insights on how their marketing drives these calls in order to measure and optimize performance. DialogTech's call attribution technology enables health care marketers to track each call back to the specific channel, campaign, ad, keyword search, website experience or other interaction that drove it. DialogTech also provides marketers the ability to analyze phone conversations to understand what's said on the call, measure the quality of the lead and monitor the performance of the agent taking the call -- while ensuring that patient information is carefully handled to comply with HIPAA's privacy and security requirements.
"While we have been able to support HIPAA covered entities with custom solutions in the past, our overall platform is now HIPAA and HITECH compliant," explained Jon Hattenbach, Chief Privacy Officer at DialogTech. "We're excited about the solutions we have for health care businesses and want our customers to be worry-free when using data and insights from call analytics to optimize their marketing and analyze conversations. We understand how critical HIPAA compliance is when health care companies work with marketing partners."
DialogTech complies with all HIPAA requirements and provides health care companies:
- Security for sensitive data: The platform is built to minimize access to sensitive data with enhanced technical, administrative and physical protections. This includes custom configurations for storage durations of call recordings and transcriptions. DialogTech reports can be configured to exclude protected health information (PHI), but still include access to the call data necessary for marketing insights and optimizations.
- Data encrypted at rest and in transit: Encryption protects marketing data within the platform and from interception while it is transmitted. DialogTech uses industry-standard Transport Layer Security (TLS) and Advanced Encryption Standard (AES) for the most secure transmission of data.
- Secure access: The DialogTech platform is configurable for session timeouts, password complexity, password expiration and password reuse restrictions to ensure patient data stays secure.
- Additional privacy: DialogTech also has additional options to further limit personally identifiable information by masking caller IDs, limiting call recordings and disabling reverse lookup information.
To learn more about DialogTech's HIPAA compliance, please visit:
DialogTech provides the only platform for end-to-end call attribution and conversion essential for data-driven marketers. DialogTech's platform solves one of the most pressing challenges in today's mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance. And as marketers face mounting pressure to drive not only leads but revenue, DialogTech's platform empowers marketers with the call attribution data needed to confidently invest in campaigns that drive calls, as well as the conversion technology necessary to convert callers into customers. DialogTech serves as a strategic partner to over 5,000 enterprises, agencies, and fast-growing companies across a wide variety of industries. For more information visit www.dialogtech.com.
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