Diet Dr Pepper Offers 250 Million Samples to Show America There's Nothing Diet About It

Hollywood Sweetheart Nicole Richie to Deliver Diet Dr Pepper to NYC on

Valentine's Day

Feb 08, 2006, 00:00 ET from Cadbury Schweppes Americas Beverages

    PLANO, Texas, Feb. 8 /PRNewswire/ -- This February, Diet Dr Pepper, the
 fastest growing diet drink in America, wants consumers to fall in love with
 its great taste -- and is doing everything possible to put more than 250
 million samples in their hands.
     The Diet Dr Pepper National Sampling Blitz is one of the largest beverage
 sampling initiatives ever, blanketing the country with enough free full-size
 cans, fountain drinks and other giveaways for every person in America.  During
 the month, Diet Dr Pepper will be popping up in some expected and unexpected
 places.  Free product samples and coupons will be distributed through
 traditional retail partners and high-profile events, including:
      * Free Diet Dr Pepper Fountain Day at 7-Eleven stores on Feb. 10
      * Celebrity gift bags at the Grammy Awards
      * Supermarket sampling and coupons with partners around the country
      * Special promotions with retail partners Target and Wal-Mart
      * Product coupons mailed to everyone in America named "Pepper"
      * High-profile professional and college basketball festivities in
     Valentine's Day will be a special day during the month-long blitz as
 Hollywood sweetheart Nicole Richie will help New Yorkers fall in love with
 Diet Dr Pepper at events throughout the city.  In addition, a team of Diet Dr
 Pepper Sweethearts will hand out free product samples in six cities across the
     "There's nothing diet about Diet Dr Pepper and we are doing everything we
 can to help America judge it themselves," said Andrew Springate, vice
 president, Dr Pepper Brand Marketing.  "Once people experience its rich,
 indulgent taste, they forget they're enjoying a diet soda.  It's that good."
     The nationwide sampling effort is supported by a new advertising campaign
 that began in January.  In a departure from conventional diet soft drink ads,
 the campaign compares the rich, decadent flavor of Diet Dr Pepper to indulgent
 desserts.  The advertising tagline, "There's Nothing Diet About It," reminds
 people that while the calories are missing, the flavor is full.  In the two
 television spots titled "Gumball" and "Housekeeper," the hit song, "Help
 Yourself," sung by recently knighted Sir Tom Jones, is featured with
 traditional indulgences such as gumballs, cakes and candy unexpectedly
 replaced with Diet Dr Pepper.  The third spot featuring Diet Cherry Vanilla Dr
 Pepper will air in March.
     Recent trends in the diet soda category suggest that while diet drinks are
 growing in popularity, none is more popular than Diet Dr Pepper, which is
 growing at twice the rate of other diet sodas.  In 2004, sales of Diet Dr
 Pepper increased 16 percent, and in 2005, following the launch of Diet Cherry
 Vanilla Dr Pepper, sales increased 15 percent.
     About Diet Dr Pepper
     Diet Dr Pepper is a leading brand in the beverage portfolio of Plano,
 Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division
 of Cadbury Schweppes plc (NYSE:   CSG). CSAB is one of the largest producers of
 teas, juices and soft drinks in the Americas with a brand portfolio that
 includes Dr Pepper, 7 UP, Snapple, Mott's Apple Juice, RC Cola, A&W Root Beer,
 Sunkist, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs
 T's Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC,
 Stewart's, Nantucket Nectars and other well-known consumer brands.  For
 additional information, visit .

SOURCE Cadbury Schweppes Americas Beverages