Digital Firefly Marketing Keeps the Lights On With MPOWERD Digital Firefly Marketing helps MPOWERD market Luci during Hurricane Sandy

PRINCETON, N.J., Nov. 15, 2012 /PRNewswire-iReach/ -- In the wake of the wide-spread devastation caused by Hurricane Sandy to areas of New York and New Jersey, Digital Firefly Marketing (Digital Firefly)  is proud to promote their partnership with MPOWERD, the inventors of the "Luci" light.


"Luci" is a low cost, long-lasting, and durable lighting solution for people to utilize in a disaster situation.  The light is solar powered, however; it also uses a rechargeable lithium-ion battery that provides a minimum of eight hours of light. "Luci" is compact, lightweight, collapsible for travel, is durable and reliable in extreme weather conditions and can easily be attached to a wall or ceiling.

"Living in New Jersey, I know first-hand the impact of the power outages caused by the storm," said John Cashman, President of Digital Firefly Marketing. "I feel strongly about helping people in need with a product such as 'Luci'".

"We feel very strong about Luci's potential to make a difference in people's lives in the aftermath of Hurricane Sandy," said MPOWERD's CEO and co-founder, Jacques-Philippe Piverger. "A product like this speaks directly to MPOWERD's core mission and values."

Digital Firefly has previously partnered with MPOWERD to create an ecommerce site that enables customers to purchase "Luci" and other related products. The ecommerce site includes technical specifications and other product-related content. Digital Firefly  also developed and implemented a social media marketing campaign via various applications for promotional purposes.

About Digital Firefly Marketing

Digital Firefly ( was created to help companies increase their online presence by driving critical relevant traffic to their websites. Their services include the following; Search Engine Optimization; Pay-per-click Advertising; Content Marketing; Social Media Marketing; Website Services and Email Marketing

About MpowerD

MPowerD's ( mission is to be a purpose technology incubator, accelerator and manufacturer providing lifestyle innovations to those who need it most. The company has its headquarters in New York City.

Media Contact:

Timothy Cashman Digital Firefly Marketing, 609-630-0764,

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SOURCE Digital Firefly Marketing

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