Digital Marketing that Works: 7 Tips for Independent Authors
NEW YORK, May 1, 2014 /PRNewswire/ -- As you prepare to launch your latest book live to the market, a promotion strategy is key—and one that focuses on digital channels is increasingly important. The first step is to set goals for what you'd like to achieve with these efforts, and followed by designing a strategy to achieve them. While this may sound simple, this process can be challenging to execute.
Penny C. Sansevieri, CEO and Founder of Author Marketing Experts, Inc., shares her steps to driving online promotion in her latest article for PR Newswire's Small Business PR Toolkit. From establishing goals beyond book sales and diversifying your presence across channels, to creating a plan, establishing benchmarks and evaluating results, Sansevieri breaks down what authors need to do to get noticed.
To learn more: http://bit.ly/1koyBQK
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