SAN FRANCISCO, Feb. 24 /PRNewswire/ -- DigitalCustom Group, Inc. has issued its final draft "Model Guidelines To Protect the Integrity of Journalistic Photographs In Digital Editing" after a one-year comment period. The Model Guidelines are designed to assist news, travel and nature editors to formulate internal policies for the ethical, objective application of digital image editing procedures to journalistic photographs. The initial comment draft was prepared by DigitalCustom's executive staff and reviewed by its advisory board and creative personnel. The final guidelines reflect the input of a variety of industry and professional sectors in response to the three comment drafts that were published in the past year. "These Model Guidelines make it easy for editors of news publications to set out the basic rules that pertain to the use of digital editing technology," said Jeff Makoff, DigitalCustom's President and CEO. "While digital post-production is an essential part of contemporary photography, the misuse of digital manipulation is a growing problem. The need for guidelines is obvious. We found ourselves at the heart of a new industry, and decided to move the ethics discussion forward a step." The guidelines cover such topics as true-to-life and utility-enhancing manipulations, permissible and impermissible edits for news and editorial images, permissible and impermissible edits for promotional images for news publications and preservation of source materials and ancillary procedures. While the new guidelines are not labeled as a "comment" draft, DigitalCustom intends the guidelines to be a living document that will be revised periodically as discussion of the issues progress. DigitalCustom offers custom digital editing services to consumers and imaging professionals. The Model Guidelines help DigitalCustom perform its function by enunciating "News Rules" -- things its digital editors will not do on a journalistic image unless a customer has clearly requested it. The Model Guidelines are available at http://www.digitalcustom.com/howto/mediaguidelines.htm. About DigitalCustom DigitalCustom Group develops products that allow advertising/marketing agencies, media companies, photographers, in-house corporate departments, photo-retailers and consumers (through Image-Edit & Art) to outsource digital image editing work, and manage digital image editing workflow. DigitalCustom's corporate offices are in San Francisco and its worldwide customer service facility is in Cincinnati. Agency Contact: Karen Thomas Thomas PR(631) 549-7575 firstname.lastname@example.org MAKE YOUR OPINION COUNT - Click Here http://tbutton.prnewswire.com/prn/11690X11500746
SOURCE DigitalCustom Group, Inc.