Direct Agents Named 'Agency of Record' for Lead Generation Campaign!

Mar 19, 2008, 01:00 ET from Direct Agents, Inc.

    NEW YORK, March 19 /PRNewswire/ --, a leading online jewelry
 auction site, formally announces the choice of Direct Agents, Inc. as their
 'Agency of Record' to manage performance affiliate marketing programs. Q4
 proved particularly exciting as both companies enjoyed a marked increase in
 online visibility, their marketing efforts yielding extraordinary results.
 Direct Agents' expertise in lead generation allowed for tremendous
 accelerated growth of Bidz's customer base from the campaign's initiation
 to date. At the same time, the partnership has generated new registered
 users while maintaining the opportunity for Bidz to remarket to these
 consumers in the future.
     Direct Agents' expertise and management of's lead generation
 efforts has exceeded initial goals and expectations. As Agency of Record,
 Direct Agents will assume Bidz's new lead generation affiliate
 relationships, while continuing to support Bidz in all aspects of its
 online marketing campaign. An emphasis on e-mail marketing, affiliate
 networks, and web-ad networks remains at the forefront of Direct Agents'
 focus. Their goal going forward is to continue to increase Bidz's volume
 and sales while maintaining quality control on back-end conversions.
     "We are proud to have been named 'Agency of Record' for Bidz," affirms
 Direct Agents' founder and director, Dinesh Boaz. "We look forward to
 further growing the program in 2008 and working with Bidz on new
 initiatives." In 2008, Bidz plans to launch a Spanish language version of
 their site in addition to a full retail site to complement their current
 site. These latest developments in the Direct Agents-Bidz partnership are
 just a glimpse of great cooperative efforts to come.
     About Direct Agents, Inc.:
     Direct Agents, Inc. is a leading full service interactive advertising
 agency specializing in lead generation, performance marketing and new
 customer acquisition. Direct Agents achieves success for its clients
 through strategic media planning, execution, and evaluation of customized
 campaigns. Direct Agents was named one of the top 100 fastest-growing
 companies by Entrepreneur Magazine in 2006. To join the Direct Agents- Bidz
 affiliate network, please apply at For more information about
 Direct Agents, please visit
     About, founded in 1998, is an online auctioneer of jewelry. Bidz
 offers its products through a live auction format requiring only a $1
 minimum opening bid. To learn more about visit its website at
PR at Direct Agents, Inc. 212-925-6558

SOURCE Direct Agents, Inc.