Direct Digital, LLC Names Dr. David Katz, M.D. As Chief Scientific Advisor

May 23, 2013, 03:00 ET from Direct Digital, LLC

CHARLOTTE, N.C., May 23, 2013 /PRNewswire/ -- Direct Digital, LLC, one of the nation's leading health and wellness product development and marketing companies, is pleased to announce it has selected and partnered with world-renowned physician, Dr. David Katz. Dr. Katz will join the organization as its Chief Scientific and Medical Advisor. Direct Digital is the creator of such leading supplement brands Beneflex® Joint Relief, Instaflex™ Joint Support, Lumiday™ Natural Mood Enhancement, Luminite™ Natural Sleep Support, Nugenix™ Natural Testosterone Booster, and Nugenix™ Natural Prostate Support.

Dr. Katz serves as the Director and Co-Founder of the Yale Prevention Research Center, the Director of Integrative Medicine at Griffin Hospital in Derby, CT, the President Elect of the American College of Lifestyle Medicine, and is the President and Founder of the Turn the Tide Foundation.  Dr. Katz is also a Fellow of the American College of Preventive Medicine (FACPM), and the American College of Physicians (FACP). 

Dr. Katz, who has authored two editions of a leading nutrition textbook and is working on the third, also writes a weekly for The Huffington Post and U.S. News and World Report as well as an Influencer blog for LinkedInHis television appearances have included Good Morning America, Oprah, Katie Couric, The Today Show, 20/20, 48 HOURS, ABC World News Tonight, NiteBeat, PBS, CNN, The BBC, NPR Radio, The Montel Williams Show, The History Channel, and VH1.

As Charlotte's fastest growing private company in 2012 (as recognized by the Charlotte Business Journal), Direct Digital understands the significance of developing quality products, backed by solid science. By bringing Dr. Katz on board to consult regarding current and future product formulations, it was yet another way the company could demonstrate its commitment to the highest standards of business and the most significant levels of research and development. 

According to Direct Digital Co-Founder, Brandon Adcock, "Dr. Katz is one of America's pre-eminent physicians and a leading authority on preventative medicine.  His philosophy regarding the importance of supplementation is in direct alignment with ours, and we couldn't be more thrilled to have him as part of our team."

"There are great opportunities to use nutriceuticals therapeutically for diverse conditions, and public interest in them is widespread and strong.  But devising the best products requires hard work, diligent attention to the details of science, and a commitment to a cautious approach that puts safety first.  I've been very impressed that Direct Digital embodies just such principles.  I am delighted to serve in a role that will allow me to offer candid, evidence-based guidance in the service of developing and making available products that combine safety with the greatest possible therapeutic effects," said Dr. Katz.

Direct Digital's portfolio of vitamins and supplements includes: Instaflex™ Joint Support, Beneflex® Joint Relief, Lumiday™ Natural Mood Enhancement, Luminite™ Natural Sleep Support, Nugenix™ Natural Testosterone Booster, and Nugenix™ Natural Prostate Support. All boast key natural ingredients in order to promote optimum effectiveness.  For additional information, visit:

To learn more about the extensive philanthropic work undertaken by Direct Digital and its newly created 'Good Neighbor Program,' or for inquiries from qualified 501c3 charitable organizations, please contact:

About Direct Digital, LLC

Direct Digital, based in Boston, MA and Charlotte, NC, is a leader in product development and online marketing within the health and wellness space. The company owns the popular supplement brands Instaflex™, Beneflex®, Nugenix™, Lumiday™ and Luminite™.  All products are distributed throughout North America and internationally, including Canada and the Middle East.  For additional information, please visit

SOURCE Direct Digital, LLC