2014

Disappearing designs and relaxing environments lead bathroom remodel trends Geberit survey results point to a shift from utilitarian function to modern luxury

DES PLAINES, Ill., May 6, 2014 /PRNewswire/ -- A survey conducted by Geberit revealed that 30 percent of Americans believe the toilet tank is the most unappealing feature of their bathroom, revealing a growing shift towards form over function in bathroom design ahead of National Home Remodeling Month in May.

"Homeowners want to make their bathrooms sleek and spa-like," said Liz Murray, a Portland, Oregon-based interior designer. "Expect to see more 'disappearing designs' that tuck away anything that looks untidy, along with products that bring smart home technology to the bathroom to really transform the space into a sanctuary for the mind and body."

A survey from Houzz revealed that 17 percent of homeowners are opting for wall-mounted or tankless toilets instead of traditional toilets, pointing to the rise in "disappearing designs."

Another ongoing trend identified by Murray is the continued popularity of eco-friendly products: "Products created from sustainable materials like bamboo, cork, porcelain or recycled glass will be prominently featured during this year's remodeling season," said Murray.

Designing the Perfect Bathroom: When asked to describe their perfect bathroom, Americans ranked creating a nice place to relax (37 percent), saving space (24 percent) and making it a quiet atmosphere (20 percent) as the most important qualities of a bathroom. A sleek and modern bathroom style appeals to 44 percent of Americans, followed by spa-inspired (27 percent) and elegant luxury (19 percent).

"The modern bathroom serves more than just the basic functions of traditional bathrooms," said John Fitzgerald, vice president of marketing for Geberit North America. "We're seeing people using their bathrooms to also read, check smartphones and listen to music."

According to the survey, 47 percent of Americans use their bathroom to read books or magazines, take a phone call or check email (35 percent) or listen to music (27 percent).

Good Bathrooms Matter: One third of Americans believe that having high-quality, updated bathrooms is important when making home rental or purchase decisions, meaning bathroom remodels are an important factor to consider during the spring real estate season. In fact, a survey conducted by Houzz revealed that 40 percent of homeowners are planning to remodel in the next two years and 27 percent of remodeling projects will be bathroom-related.

"Interior designers are looking to products like unique toilet options from Geberit to satisfy the needs of the modern homeowner," said Murray.

Products for the Modern Bathroom: Designed in Europe, Geberit's floor-mounted Monolith toilet exemplifies today's bathroom trends. The Monolith's sleek glass tank, available in white and black, saves several inches in space as compared to bulky traditional tanks, making even small spaces feel open and expansive. It also fills and functions more quietly than traditional toilets, making it perfect for anyone seeking solace in the bathroom. Additionally, it offers eco-friendly dual flush technology, which allows users to choose between a standard or low-volume flush, saving the average family thousands of gallons of water each year.

For more information on Geberit North America and its products, please visit www.houzz.com/pro/geberit/. To find a Geberit showroom near you, please visit http://www.geberit.us/showrooms/. To find a Geberit-trained installer near you, please visit http://www.geberit.us/renovate/.

About Geberit North America
Geberit North America is part of the Geberit Group, a European market leader and global provider of sanitary technology. Located in Des Plaines, Illinois, Geberit North America provides concealed tank and carrier systems for wall-hung and floor-mounted toilets and fixtures. Geberit systems improve the look of any bathroom by hiding the unsightly toilet tank. Replacing a standard tank and toilet with the Geberit system results in more usable space, improved hygiene and better accessibility. The unique dual flush valve saves water and is practically maintenance free. Monolith is Geberit's newest product – a unique alternative to the traditional floor-mounted toilet and tank. Geberit also offers cable-controlled bath waste and overflows in a variety of designer finishes. Critical working parts are outside the waterway, ensuring years of trouble-free operation.

As European market leader, the Geberit Group is a global provider in the area of plumbing technology with sales of $2.58 billion and about 6,226 employees in 41 countries worldwide.

CONTACT:
Megan Wholey
312-233-1201
Megan.Wholey@edelman.com

Photo - http://photos.prnewswire.com/prnh/20140505/84403

SOURCE Geberit North America



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