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Discover the Legend of the Leprechaun Latte At New England Starbucks Stores

Proceeds from Sales of Leprechaun Latte Beverages to Benefit Jumpstart



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    BOSTON, Feb. 15 /PRNewswire/ -- Starbucks locations in New England are
 offering a little luck to customers and area children with a limited time only
 Leprechaun Latte beverage. Starbucks customers can celebrate St. Patrick's Day
 and enjoy the unique beverage knowing that 25 cents from every Leprechaun
 Latte sold will be donated to Jumpstart, a national children-focused literacy
 organization based in Boston, Mass., and their New England efforts.
     (Photo:  NewsCom:  http://www.newscom.com/cgi-bin/prnh/20060215/CLW501)
     The Leprechaun Latte, a peppermint mocha flavored beverage topped with
 green whipped cream, will be available at Starbucks stores in New England from
 February 15 through March 17, 2006. First introduced in 2002, the Leprechaun
 Latte was initially available in one downtown Boston store. The popular
 offering is now enjoyed by customers throughout New England and has become a
 highly anticipated beverage for Starbucks each winter.
     "The importance of literacy is a fundamental belief shared within the
 Starbucks organization," said Starbucks New England spokesperson, Jennifer
 Guebert. "We are excited to partner with Jumpstart and share in their passion
 for teaching and inspiring children to read."
     "We are excited to continue partnering with Starbucks to bring high
 quality learning experiences to preschool children throughout New England,"
 said Rob Waldron, CEO of Jumpstart. "For 5 years, Starbucks has been a partner
 in our mission to work toward the day every child in America enters school to
 succeed, a partner in our efforts to educate our communities about the value
 of investing in early literacy, and a partner in our belief that every child
 deserves a chance for success."
     Official Growth Partner and National Sponsor of Jumpstart since 2001,
 Starbucks has assisted in building awareness for the organization and raising
 funds for its various programs. Money generated from the sale of the
 Leprechaun Latte will benefit pre-school children throughout New England. Last
 year alone, Starbucks New England donated over $13,000 to Jumpstart from the
 sale of approximately 53,000 Leprechaun Lattes.
     Experience the legend of the Leprechaun Latte at your local New England
 Starbucks.
 
     Photo and sample of beverage available upon request.
 
     About Starbucks Coffee Company
     Starbucks Corporation is the leading retailer, roaster and brand of
 specialty coffee in the world, with more than 10,500 retail locations in North
 America, Latin America, Europe, the Middle East and the Pacific Rim. The
 Company is committed to offering the highest quality coffee and the Starbucks
 Experience while conducting its business in ways that produce social,
 environmental and economic benefits for communities in which it does business.
 In addition to its retail operations, the Company produces and sells bottled
 Frappuccino(R) coffee drinks, Starbucks DoubleShot(R) espresso drink, and a
 line of superpremium ice creams through its joint venture partnerships. The
 Company's brand portfolio provides a wide variety of consumer products--
 innovative superpremium Tazo(R) teas and exceptional compact discs from
 Starbucks Hear Music(TM) enhance the Starbucks Experience through best-of-
 class products. The Seattle's Best Coffee(R) and Torrefazione Italia(R) coffee
 brands enable Starbucks to appeal to a broader consumer base by offering an
 alternative variety of coffee flavor profiles.
 
     About Jumpstart
     Jumpstart is a national early education organization that works toward the
 day every child in America enters school prepared to succeed. Through
 extraordinary attention in yearlong one-to-one relationships, Jumpstart
 inspires children to learn, adults to teach, families to get involved, and
 communities to progress together. Jumpstart is engaging 2,500 college students
 in service to nearly 10,000 children in 200 preschools during the 2005-2006
 school year. Jumpstart's national sponsors include American Eagle Outfitters,
 AmeriCorps, Learn and Serve America, Pearson, and Starbucks. Jumpstart is a
 three-time recipient of the Fast Company/Monitor Social Capitalist Award
 (2004-2006) and has been called one of Worth magazine's Top 100 Charities. For
 more information, visit the Jumpstart website at http://www.jstart.org.
 
 

SOURCE Starbucks

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