SILVER SPRING, Md., Sept. 14 /PRNewswire/ -- Discovery Education and
 Bally Total Fitness announced today a new partnership to distribute COSMEO,
 the new comprehensive educational and homework help website from Discovery,
 to Bally customers. The promotion will be available to all Bally Fitness
 Center members and run nationwide from Friday, September 15 through October
 31.
     For the next six weeks, new and existing members of Bally Fitness
 Centers will be offered a free two-month subscription of COSMEO. The offer
 will be distributed at nearly 400 Bally Fitness Centers, via e-mail to
 Bally members, on BallyFitness.com and at special health fairs taking place
 at Bally Fitness Centers on Saturday, October 14. In addition, everyone who
 attends the health events will receive DVDs of two of Discovery Kids
 Channel's most popular series -- ENDURANCE and HI-5.
     "We're delighted to be working with Bally Total Fitness for this new
 partnership," said Melanie Bowen, Discovery Education's executive vice
 president, Home Services. "This relationship reflects both organizations'
 commitment to helping kids and families by bringing the exciting benefits
 of COSMEO to a new audience."
     "We are always looking for ways to provide members with added value
 products and services," said Jim McDonald, CMO Bally Total Fitness. "After
 reviewing the COSMEO website offering it was clear that this would be a
 great value to them and their families."
     About Bally Total Fitness
     Bally Total Fitness is the largest and only nationwide commercial
 operator of fitness centers, with over 400 owned and franchised facilities
 located in 29 states, Mexico, Canada, Korea, China and the Caribbean under
 the Bally Total Fitness(R), Bally Sports Clubs(R) and Sports Clubs of
 Canada(R) brands. Bally offers a unique platform for distribution of a wide
 range of products and services targeted to active, fitness-conscious adult
 consumers.
     About Discovery Education
     Discovery Education is a division of Discovery Communications, the
 leading global real-world and knowledge-based media company. The leader in
 digital video-based learning, Discovery Education produces and distributes
 high- quality digital video content in easy-to-use formats, in all
 core-curricular subject areas. Its award-winning digital learning resources
 are available to 30 million students across the United States. Discovery
 Education is committed to creating scientifically proven, standards-based
 digital resources for teachers, students, and parents. Through strategic
 partnerships with 25 public television stations across the country, its
 public service initiatives, products, and joint business ventures,
 Discovery Education helps educators around the world harness the power of
 broadband and media to connect their students to a world of learning. For
 more information, visit http://www.discoveryeducation.com.
 
 

SOURCE Discovery Education

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