NEW YORK, and ENGLEWOOD, Colo., July 20 /PRNewswire/ -- American Pro
Cricket L.L.C. and EchoStar Communications Corporation (Nasdaq: DISH)
announced today that DISH Network satellite TV will broadcast ProCricket's
regular season, all-star match, playoff and championship games on DISH On
Demand Pay-Per-View this summer. ProCricket is the first professional cricket
league in the United States, with local teams in eight U.S. markets.
DISH Network's DISH On Demand Pay-Per-View will begin offering ProCricket
on Friday, July 23 with a match between the New Jersey Fire and the Florida
Thunder. Eight additional regular season matches will be broadcast live on
Fridays and Saturdays during the summer, with a replay of each match also
available. ProCricket's All-Star game will be broadcast on Thursday, Aug. 19.
ProCricket's 2004 Championship Round Playoffs will be available on Friday,
Aug. 27 and Sunday, Aug. 29. The Final Premier Championship Match will be
broadcast Sunday, Sept. 5.
"As the first American professional cricket league, ProCricket is a great
addition to DISH Network's Pay-Per-View lineup," said Susan Arnold, vice
president of Programming for DISH Network. "These exciting games are
attractive to culturally diverse subscribers who rely on DISH Network for
programming that blends the best from many nations."
"We are pleased to partner with DISH Network to bring the debut season of
ProCricket into living rooms across the nation," said Kal Patel, chairman and
commissioner for ProCricket. "DISH Network has proven to be the leader in
televising international cricket in America, having aired the World Cup, so it
is a natural fit to showcase U.S. ProCricket games in the same TV venue."
ProCricket is played with two teams of 12 players each. Traditionally, a
game of cricket can last anywhere from an afternoon to several days but
ProCricket matches are played in three hours. Similar to baseball, teams bat
in successive innings and attempt to score runs, while the opposing team
fields and attempts to bring an end to the batting team's innings. The team
with the most runs wins.
To enhance the game for American viewers, ProCricket features a variety of
unique changes tailored to the U.S. market. Among the new aspects of the game
are three-hour long matches, characterized by "Fast n' Furious Global Action,"
and new ProCricket rules -- including time limits and a version of the
Designated Hitter Rule -- to yield fast-paced, action-packed matches.
ProCricket inaugural 2004 teams include the following: Chicago Tornadoes,
Florida Thunder, Los Angeles Unity, New Jersey Fire, New York Storm, San
Francisco Freedom, Texas Arrowheads and Washington D.C. Forward.
DISH Network residential customers can purchase single 2004 ProCricket
regular season and playoff games for $9.95 each. ProCricket's Final Premier
Championship Match can be purchased separately for $19.95. Residential
customers also can elect to purchase a ProCricket Season Package for $99.95,
featuring all 13 games. To order games or for more information on becoming a
DISH Network subscriber, call 800-333-DISH (3474).
The ProCricket season is also available for commercial establishments such
as restaurants and universities, with single-game airings priced at $99.95 or
$499.95 for all matches. Commercial establishments can call 800-454-0843 for
DISH Network is a leader in bringing cricket matches to viewers in the
United States, DISH On Demand Pay-Per-View will also broadcast the Holland Cup
beginning Aug. 21 and the ICC Champions Trophy beginning Sept. 10. For more
information go to http://www.dishnetwork.com/cricket.
American Pro Cricket L.L.C. (ProCricket) is the first-ever professional
league of its kind in the United States, with local teams in eight U.S.
markets, offering games characterized by "Fast n' Furious Global Action." With
teams in Chicago, Florida, Los Angeles, New Jersey, New York, San Francisco,
Texas and Washington DC, ProCricket showcases professional international stars
from around the world playing alongside domestic U.S. stars. For more
information on American Pro Cricket L.L.C., including full team schedules and
details on ticket purchases, visit http://www.ProCricket.com .
About DISH Network
EchoStar Communications Corporation (Nasdaq: DISH) serves 10 million
satellite TV customers through its DISH Network(TM), and is a leading U.S.
provider of advanced digital television services. DISH Network's services
include hundreds of video and audio channels, Interactive TV, HDTV, sports and
international programming, together with professional installation and 24-hour
customer service. DISH Network is the leader in the sale of digital video
recorders (DVRs). Visit EchoStar's DISH Network at http://www.DISHnetwork.com
or call 1-800-333-DISH (3474).
SOURCE American Pro Cricket L.L.C.