Dish Network Satellite TV Broadcasts Inaugural Season of American Pro Cricket

U.S. Games Televised On DISH On Demand Pay-Per-View,

Featuring International and Domestic Stars

Jul 20, 2004, 01:00 ET from American Pro Cricket L.L.C.

    NEW YORK, and ENGLEWOOD, Colo., July 20 /PRNewswire/ -- American Pro
 Cricket L.L.C. and EchoStar Communications Corporation (Nasdaq:   DISH)
 announced today that DISH Network satellite TV will broadcast ProCricket's
 regular season, all-star match, playoff and championship games on DISH On
 Demand Pay-Per-View this summer. ProCricket is the first professional cricket
 league in the United States, with local teams in eight U.S. markets.
     DISH Network's DISH On Demand Pay-Per-View will begin offering ProCricket
 on Friday, July 23 with a match between the New Jersey Fire and the Florida
 Thunder. Eight additional regular season matches will be broadcast live on
 Fridays and Saturdays during the summer, with a replay of each match also
 available. ProCricket's All-Star game will be broadcast on Thursday, Aug. 19.
 ProCricket's 2004 Championship Round Playoffs will be available on Friday,
 Aug. 27 and Sunday, Aug. 29. The Final Premier Championship Match will be
 broadcast Sunday, Sept. 5.
     "As the first American professional cricket league, ProCricket is a great
 addition to DISH Network's Pay-Per-View lineup," said Susan Arnold, vice
 president of Programming for DISH Network. "These exciting games are
 attractive to culturally diverse subscribers who rely on DISH Network for
 programming that blends the best from many nations."
     "We are pleased to partner with DISH Network to bring the debut season of
 ProCricket into living rooms across the nation," said Kal Patel, chairman and
 commissioner for ProCricket. "DISH Network has proven to be the leader in
 televising international cricket in America, having aired the World Cup, so it
 is a natural fit to showcase U.S. ProCricket games in the same TV venue."
     ProCricket is played with two teams of 12 players each. Traditionally, a
 game of cricket can last anywhere from an afternoon to several days but
 ProCricket matches are played in three hours. Similar to baseball, teams bat
 in successive innings and attempt to score runs, while the opposing team
 fields and attempts to bring an end to the batting team's innings. The team
 with the most runs wins.
     To enhance the game for American viewers, ProCricket features a variety of
 unique changes tailored to the U.S. market. Among the new aspects of the game
 are three-hour long matches, characterized by "Fast n' Furious Global Action,"
 and new ProCricket rules -- including time limits and a version of the
 Designated Hitter Rule -- to yield fast-paced, action-packed matches.
     ProCricket inaugural 2004 teams include the following: Chicago Tornadoes,
 Florida Thunder, Los Angeles Unity, New Jersey Fire, New York Storm, San
 Francisco Freedom, Texas Arrowheads and Washington D.C. Forward.
     DISH Network residential customers can purchase single 2004 ProCricket
 regular season and playoff games for $9.95 each. ProCricket's Final Premier
 Championship Match can be purchased separately for $19.95. Residential
 customers also can elect to purchase a ProCricket Season Package for $99.95,
 featuring all 13 games. To order games or for more information on becoming a
 DISH Network subscriber, call 800-333-DISH (3474).
     The ProCricket season is also available for commercial establishments such
 as restaurants and universities, with single-game airings priced at $99.95 or
 $499.95 for all matches. Commercial establishments can call 800-454-0843 for
 more information.
     DISH Network is a leader in bringing cricket matches to viewers in the
 United States, DISH On Demand Pay-Per-View will also broadcast the Holland Cup
 beginning Aug. 21 and the ICC Champions Trophy beginning Sept. 10. For more
 information go to
     About ProCricket
     American Pro Cricket L.L.C. (ProCricket) is the first-ever professional
 league of its kind in the United States, with local teams in eight U.S.
 markets, offering games characterized by "Fast n' Furious Global Action." With
 teams in Chicago, Florida, Los Angeles, New Jersey, New York, San Francisco,
 Texas and Washington DC, ProCricket showcases professional international stars
 from around the world playing alongside domestic U.S. stars. For more
 information on American Pro Cricket L.L.C., including full team schedules and
 details on ticket purchases, visit .
     About DISH Network
     EchoStar Communications Corporation (Nasdaq:   DISH) serves 10 million
 satellite TV customers through its DISH Network(TM), and is a leading U.S.
 provider of advanced digital television services. DISH Network's services
 include hundreds of video and audio channels, Interactive TV, HDTV, sports and
 international programming, together with professional installation and 24-hour
 customer service. DISH Network is the leader in the sale of digital video
 recorders (DVRs). Visit EchoStar's DISH Network at
 or call 1-800-333-DISH (3474).

SOURCE American Pro Cricket L.L.C.